Even if you have a meager marketing budget as a startup, it shouldn’t stop you from investing in public relations, particularly gaining media exposure. You can still create some buzz and give your brand credibility without going over budget. In this article, we unpack ten strategies that’ll put your startup on the map – even […]
PR for Startups: How to Get Your Brand Noticed Without a Big Budget Read More »
Since its popularity peaked in 2020 during the pandemic, TikTok’s meteoric rise has shaken up social media. A recent IMH report reveals a groundbreaking shift: TikTok has dethroned Instagram as the top platform for influencers. The numbers don’t lie. TikTok’s explosive growth has attracted influencers in droves, drawn by its remarkable ability to catapult creators
The TikTok Takeover: Why Influencers (& Brands) Are Flocking to the Platform Read More »
Influencer marketing has taken the business world by storm. Brands are no longer satisfied with a single spokesperson. They’re building armies of online advocates. In fact, most companies now partner with 10 or more influencers for their campaigns, according to an Influencer Marketing Hub report. This shift is no less than a strategic move. Multiple
Is More Better? What Brands Gain from Collaborating with Multiple Influencers Read More »
More and more marketers are increasing their budget on influencer marketing after experiencing first hand its profitability. It’s practically changing how brands connect with their audience. After all, people trust people, not logos. Think about it. When was the last time you got excited about a banner ad? Now compare that to how you feel
Scroll through your social media feed, and you’ll spot them: influencers shaping our buying decisions. Influencer marketing, once a niche strategy, has grown into a $24-billion industry and now dominates the digital sphere. It’s not just the A-list celebrities who could sway the masses anymore. Now, everyday folks with loyal followings wield incredible power to
Instagram and YouTube dominate the influencer marketing scene. Each offering unique advantages for brands. But how do you choose between these powerhouse platforms? It sure shouldn’t be settled in a simple coin toss. The answer lies in understanding your brand’s goals and audience. Read on and let’s dissect the unique strengths of Instagram and YouTube
Instagram Influencers vs. YouTube Influencers: Which Platform is Right for You? Read More »
Your business might have the best products or services, but that’s not enough if no one or only a few knows you exist. If you’ve already invested time and money into marketing, only to see competitors (who aren’t nearly as good) gaining the traction that should have been yours, the problem likely lies in your
7 Ways Digital PR Can Boost Your Brand’s Online Presence Read More »
Overall, your website looks great, runs smoothly, and showcases your products/services perfectly. But where are the visitors? Why isn’t your site showing up in search engine results pages for keywords that are most relevant to your business? The culprit most likely lies in your SEO strategy. Many businesses unknowingly make critical errors that torpedo their
Common SEO Mistakes That Are Tanking Your Search Rankings Read More »
In the early 2000s, ranking on Google was as easy-peasy as stuffing keywords in your content. Well, not anymore. Google’s gotten more adept (and stricter). It’s on an ongoing mission to serve up the cream of the content crop to its users. E-E-A-T – Experience, Expertise, Authoritativeness, and Trustworthiness, which Google updated in December 2022
Why Google Values Topical Expertise in SEO (& How to Prove It) Read More »
Countless businesses pour resources into digital marketing, only to watch their efforts yield disappointing results. A trickle of leads here, a handful of conversions there. It’s still growth, but at a glacial pace. But you’re not doomed to this fate. Here, let’s confront these common digital marketing mistakes that are ruining your campaigns, and show
Digital Marketing Mistakes Killing Your Growth (And How to Stop Them) Read More »
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