Blogs
Elevate Your Marketing
Get the latest updates and insights on marketing with Trelexa.

How to Get Media Coverage for Your Book Like a Pro: Stop Pitching, Start Storytelling
Most authors don’t write their books just to watch them disappear. But that’s what happens when no one knows the story behind the pages. This guide breaks down how to get media coverage for your

How to Use Social Media to Promote a Book Without Burning Out or Sounding Salesy
A quiet book launch online can feel like shouting into a void. You pour your heart into the writing, hit publish, post a celebratory caption—and nothing happens. This guide breaks down how to use social

How to Build an Author Platform: Growing Your Presence Online and Turning Readers Into Fans
Every writer dreams of being read, but visibility rarely happens by accident. Talent opens the door, yet presence keeps it open. Building an author platform is how your name becomes familiar, your message recognized, and

Top and Emerging Testing Labs in Chicago
Chicago has grown into one of the Midwest’s most active centers for scientific testing, product validation, and quality assurance. Companies across pharmaceuticals, food and beverage, consumer goods, environmental science, and advanced materials rely on the

How Do AI Content Detectors Work? The Truth Behind False Flags and Real Risks
Most people have no idea how AI content detectors actually work. They just assume the tool is right, until it wrongly flags their human-written blog, essay, or campaign copy. This article breaks down the truth

How to Sell Books on Amazon: Visibility Hacks They Don’t Teach You
Selling books on Amazon isn’t just about hitting publish. It’s about getting noticed in a store where thousands of new titles go live every single day. This guide breaks down how to actually get seen—through

How to Market Your Book: The Hidden Strategies Authors Wish They Knew Sooner
You can write the best book in the world and still feel invisible. That’s the quiet truth most authors never expect to face. Writing takes heart. Getting people to read it takes a whole different

How to Overcome Writer’s Block and Unlock Ideas You Didn’t Know You Had
Some days, the words show up before you do. Other days, it’s a stare-off with the blinking cursor. That’s not failure—it’s the nature of writing. This piece walks through what writer’s block really is, why

How to Write a Business Book That Turns Your Ideas Into Influence and Income
Some professionals speak on stages. Others close major deals or coach high-level clients. But when they write a book, something shifts. Their ideas gain permanence. Their voice travels farther than they ever could. This article

How AI Agents Are Transforming Content Marketing
Content marketing has always been about telling the right story to the right people at the right time. For years, that meant teams sifting through endless research, brainstorming angles, and publishing content with the hope

How to Write Undetectable AI Content (and Still Keep Readers Hooked Until the End)
AI tools have made content creation faster, but they’ve also made it easier to spot what isn’t written by a real person. The result? Content that looks polished on the surface but feels off: too

How to Fact Check AI Content in the Age of Misinformation and Machine Bias?
AI can write entire blog posts in seconds, but that speed comes with a cost: accuracy. Misinformation can slip through, and most people won’t notice until it’s too late. This guide breaks down how to

How to Optimize Content for AI Search Engines and Outrank Competitors in 2025
AI search engines are reshaping how people find information online. Instead of listing pages filled with keywords, they pull direct answers, weigh authority, and favor content that reads naturally. If your content doesn’t match how

How is AI Overview Affecting SEO for Blogging: What Google’s Latest Shift Means for You
Traffic is dropping. Not because your content is bad, but because Google is answering your readers before they even see your blog. This article explores how Google’s new AI Overview feature is affecting SEO for

Top Benefits of AI Automation in the Coaching and Consulting Industry
Running a coaching or consulting business often means juggling endless admin work on top of guiding clients. The hours spent on repetitive tasks such as scheduling calls and managing follow-ups can quickly overshadow the work

The Future Shapers: 10 AI Voices Defining Tomorrow’s Technology
Artificial intelligence has become a force actively shaping industries, governments, and even cultural norms. In the middle of this transformation stand the people whose ideas, research, and warnings influence how AI unfolds. Some build the