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Influencer Marketing Best Practices That Actually Work in 2025
Influencer marketing has moved far past the free-product-for-a-post stage. What used to be experimental is now a core strategy for brands across every industry. But that also means expectations are higher—and results don’t come from
Why Starting a Podcast Is the Best Authority Move You Haven’t Made Yet
You’ve probably done everything the experts said would build your authority. You’re posting consistently. You’ve cleaned up your LinkedIn bio. Maybe you’ve even published a few guest blogs or booked speaking gigs here and there.
How to Repurpose Podcast Content (Without Sounding Repetitive)
You spend hours recording a podcast—planning, interviewing, editing—only for it to live in one place. That’s like writing a book and never publishing it. Most podcasters stop at the audio. The smart ones turn every
How to Build Your Personal Brand on Facebook
Most people scroll past Facebook posts without thinking twice. It takes something different to make them pause. Not louder colors or a flashier slogan, but credibility. Real authority. The kind that shows up when a
How to Maximize Your Owned Media Channels and Build Authority
Imagine a potential customer hearing about your brand and searching for you online. They land on your website, explore your blog, or sign up for your newsletter. Every click brings them closer to understanding your
How to Turn Thought Leadership into Real Business Opportunities
You’ve probably seen it or lived it. Someone’s name keeps popping up in your feed. They’re speaking on panels. Their posts rack up thousands of views. People quote them, tag them, even call them a
How to Build a Winning Influencer Seeding Strategy
Paying influencers for sponsored posts isn’t the only way to get your brand in front of the right audience. Some of the most successful brands are using an influencer seeding strategy – a more organic
You Are Your Best Product: How to Market Yourself Without Selling Out
You’ve probably been there. Cursor blinking. Draft number six. You’re staring at a post you’re about to share — something about your latest project, a talk you gave, a small win that felt big. And
The Viral Factor: How a TV Clip Can Catapult Your Personal Brand
A single TV clip—whether it’s intentional, unexpected, or even mildly chaotic—has the power to change everything. It turns experts into household names, catapults entrepreneurs into new opportunities, and gives thought leaders a stage far beyond
Content Relevance in Influencer Marketing: Why It’s Important
For years, brands chased influencers with the biggest followings. But visibility doesn’t equal impact. What truly drives results today is content that clicks with the right audience. If your influencer’s content isn’t relevant, it won’t
How to Turn a Single TV Appearance into a Year’s Worth of Content
You’re an entrepreneur who just landed a guest spot on a morning TV show. It’s a golden opportunity. Millions of viewers, a prime audience, and a chance to share your expertise. You show up prepared,
TV vs. Podcasts: Which Media Boosts Your Authority Faster?
Imagine two experts in the same field. One lands a five-minute guest spot on national television delivering sharp insights before the anchor swiftly moves on to the next segment. The other sits down for a
How to Build a Thought Leadership Strategy That [Actually] Earns Trust
He didn’t have a blue check, a bestselling book, or a viral post. But week after week, people kept sharing his content. Podcast invites started rolling in. Clients introduced him as “the guy you should
How to Use Twitter for Thought Leadership
It started with a single thread. A founder shared a raw, behind-the-scenes story about launching her product. No filters, no polished graphics… just honest insight packed into 12 tweets. Within hours, her audience tripled. Investors
What Every Thought Leader Can Learn from Late-Night TV Interviews
Picture a celebrity walking onto a late-night talk show set. They’re greeted by roaring applause. The host, with just a notepad and a quick wit, cracks a joke that puts the guest at ease. Within
How to Become an Influencer and Make Money?
Everyone wants to be an influencer. But not everyone makes it. Some get stuck chasing trends. Others burn out before they see results. The truth? Becoming an influencer isn’t about luck or going viral overnight.