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Diversity and Inclusion in Influencer Marketing: Why It Matters
According to a Facebook poll, 59% of consumers express greater loyalty and purchasing preference toward brands that promote diversity and inclusion in online advertising. It shows that people don’t just want the same old marketing. They want
How to Create Long-Term Partnerships with Influencers
Sixty percent of marketers plan to bump up their influencer marketing budgets, having experienced first hand its profitability. And it makes sense. A one-off post can get you noticed, but it’s those long-term influencer partnerships that can
How to Use LinkedIn Articles as a PR Tool to Build Authority
There’s no ignoring LinkedIn anymore – especially when 17 million are thought leaders, 180 million senior-level influencers, and 65 million business decision-makers. Not needless to say, it’s a platform where professionals come to share, learn, and
How to Write Book Descriptions That Sell
You’ve put your heart and soul into writing your book, but now comes the tricky part: getting people to actually buy it. Think about the last time you bought a book online… What made you
Employee Influencers: How to Turn Your Team into Brand Ambassadors
Picture Vivian from accounting posting about your company’s sustainability initiatives on LinkedIn. The post gets more engagement than your official company page has seen all month. Meanwhile, Dev from engineering creates a mini-series of TikTok videos
Leveraging AI for Targeted Public Relations: A Guide
The public relations landscape is undergoing a seismic shift. As communication channels multiply and consumer expectations evolve, PR professionals face unprecedented challenges in crafting and delivering impactful messages. And here comes artificial intelligence – a
Reputation Recovery Through PR: A Guide to Rebuilding Trust
In April 2018, Starbucks faced a major PR crisis when a barista called the police on two Black men at a Philadelphia store for trespassing. The African-American men had asked to use the bathroom but
Why Hire a PR Agency for Your Brand Marketing Campaigns?
According to a 2023 USC Annenberg Center for Public Relations Report, 62% of consumers say that a company’s reputation is “very important” when deciding to buy a product or service. And there are no better people
Why Influencer Marketing is Key to Winning Over Gen Z
Forget billboards and TV spots. Gen Z’s eyes are glued to their phones, and they’re not watching commercials. They’re following influencers. In fact, a recent report revealed that this tech-savvy generation, among other age groups, is
How to Use LinkedIn for B2B Lead Generation
LinkedIn is a social media platform considered a goldmine for B2B lead generation. With over one billion members worldwide, it’s the default network for professionals and decision-makers. In fact, recent data shows that companies using LinkedIn ads
Influencer Marketing on a Budget: How to Make the Most of Limited Resources
Forget the myth that influencer marketing is only for big spenders. Small businesses and startups can tap into this strategy. Even on a shoestring budget, it can skyrocket your brand awareness and drive sales (that is,
The Importance of Authenticity in Influencer Marketing
An influencer raves about a product… and suddenly everyone is scrambling to buy it. It’s the power of authentic influencer marketing (take note: authentic). We’re drowning in #ads and #sponsored posts. Savvy consumers today crave real, relatable content.
B2B Influencer Marketing: Why It Drives Business & Brand Growth
While influencer marketing often steals the spotlight in B2C circles, it’s far from being a consumer-only tactic. Influencer partnerships are proving to be just as potent, if not more, for B2B brands. Essentially, the business world is
Leveraging Influencers for Product Launches: Key Strategies
Your new product is ready to hit the market. The anticipation is building… but how do you make sure it makes a splash? We’re all bombarded with ads daily, and most of us have become
AI-Powered SEO: How to Elevate Your Search Engine Rankings
With over 1.09 billion websites competing for attention in 2024, getting found in search engine results pages has become a Herculean task. Traditional SEO techniques, while still effective, may prove inadequate in the face of constant
Why Your Instagram Engagement is Dropping (And What to Do)
Noticing a drop in your Instagram engagement can be discouraging. Whether you’re getting fewer hearts, comments, or shares, it’s hard not to wonder what’s changed. Instagram’s ever-updating algorithms and trends can quickly turn your once-thriving account into