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B2B Influencer Marketing: Why It Drives Business & Brand Growth
While influencer marketing often steals the spotlight in B2C circles, it’s far from being a consumer-only tactic. Influencer partnerships are proving to be just as potent, if not more, for B2B brands. Essentially, the business world is
Leveraging Influencers for Product Launches: Key Strategies
Your new product is ready to hit the market. The anticipation is building… but how do you make sure it makes a splash? We’re all bombarded with ads daily, and most of us have become
AI-Powered SEO: How to Elevate Your Search Engine Rankings
With over 1.09 billion websites competing for attention in 2024, getting found in search engine results pages has become a Herculean task. Traditional SEO techniques, while still effective, may prove inadequate in the face of constant
Why Your Instagram Engagement is Dropping (And What to Do)
Noticing a drop in your Instagram engagement can be discouraging. Whether you’re getting fewer hearts, comments, or shares, it’s hard not to wonder what’s changed. Instagram’s ever-updating algorithms and trends can quickly turn your once-thriving account into
The Power of Backlinks in SEO: How They Build Your Online Authority
You’re at an industry conference eagerly networking with peers. A respected veteran in your field mentions your work to others, praising your expertise. Suddenly, you’re the talk of the event. Everyone wants to meet you,
Top PR Strategies for Entrepreneurs to Build Trust and Authority
Ninety percent of startups fail, according to the latest report. Now what separates the success stories from the statistics? Having a groundbreaking product or a brilliant business model does not suffice. The real differentiator is trust
Power of Influencer Marketing: How to Amplify Your Brand’s Reach (+ Impact)
The past decade saw a meteoric rise of influencer marketing, with a global market size projected to grow at a staggering $51.66 billion by 2030. In a Matter Communications study, moreover, it revealed that 69% of
Building Authority on LinkedIn: A Step-by-Step Guide
In 2025 and beyond, your professional reputation is no longer confined to office walls or industry events. LinkedIn, the world’s largest professional network with more than 1 billion users, has become the new boardroom where careers
How to Leverage Podcasting to Build Your Personal Brand
More than half a billion people worldwide tune into podcasts as of 2024, which accounts for 23.5% of all internet users. With this whopping statistics, it’s only wise to leverage podcasting if you want to build
PR for Startups: How to Get Your Brand Noticed Without a Big Budget
Even if you have a meager marketing budget as a startup, it shouldn’t stop you from investing in public relations, particularly gaining media exposure. You can still create some buzz and give your brand credibility
The TikTok Takeover: Why Influencers (& Brands) Are Flocking to the Platform
Since its popularity peaked in 2020 during the pandemic, TikTok’s meteoric rise has shaken up social media. A recent IMH report reveals a groundbreaking shift: TikTok has dethroned Instagram as the top platform for influencers.
Is More Better? What Brands Gain from Collaborating with Multiple Influencers
Influencer marketing has taken the business world by storm. Brands are no longer satisfied with a single spokesperson. They’re building armies of online advocates. In fact, most companies now partner with 10 or more influencers
Why Influencer Content Beats Branded Content
More and more marketers are increasing their budget on influencer marketing after experiencing first hand its profitability. It’s practically changing how brands connect with their audience. After all, people trust people, not logos. Think about
Top Industries Thriving on Influencer Marketing
Scroll through your social media feed, and you’ll spot them: influencers shaping our buying decisions. Influencer marketing, once a niche strategy, has grown into a $24-billion industry and now dominates the digital sphere. It’s not
Instagram Influencers vs. YouTube Influencers: Which Platform is Right for You?
Instagram and YouTube dominate the influencer marketing scene. Each offering unique advantages for brands. But how do you choose between these powerhouse platforms? It sure shouldn’t be settled in a simple coin toss. The answer
7 Ways Digital PR Can Boost Your Brand’s Online Presence
Your business might have the best products or services, but that’s not enough if no one or only a few knows you exist. If you’ve already invested time and money into marketing, only to see