Your new product is ready to hit the market. The anticipation is building… but how do you make sure it makes a splash?
We’re all bombarded with ads daily, and most of us have become experts at tuning them out. It’s the influencers who often get our attention. In fact, a whopping 84.8% of marketers swear by the effectiveness of influencer marketing.
That being said, let’s dive into how to get influencers to promote your brand. Along with strategies that’ll have influencers championing your product and skyrocketing your sales.
How to Get Influencers to Promote Your Product
Getting influencers on board isn’t about sending cold DMs and hoping for the best. It’s about finding the right fit and building genuine connections.
- Start with the right influencers. Look for creators whose audience matches your target customers. Check their engagement—real conversations matter more than follower count.
- Make it worth their while. Offer more than just a paycheck. Free products, exclusive experiences, or revenue-sharing deals can be just as appealing.
- Let them have creative control. Influencers know what works for their audience. Give guidelines, but don’t force a script. Authenticity is what sells.
- Build relationships first. Engage with their content before reaching out. A warm approach leads to better collaborations.
Think partnership, not transaction. When influencers truly believe in your product, their audience will too.
Influencers Promoting Products: 8 Key Strategies
The power of influencer marketing is about forging genuine connections that resonate with your target audience. Keep that in mind as we explore these strategies below.
Choose influencers who align with your product’s audience
You need someone who speaks your audience’s language, shares their values, and has their trust. The right match can turn skeptics into believers and casual browsers into loyal customers.
- Audience overlap: Look for influencers whose followers match your target demographic.
- Authenticity check: Prioritize influencers with genuine engagement and a trustworthy reputation.
Create buzz before the launch with teasers and sneak peeks
The power of anticipation can be best described in how blockbuster movies release trailers months before the premiere. With influencers, you can create the same electric buzz for your product. Done right, you’ll have them counting down the days until they can get their hands on your product.
- Mysterious unboxing: Have influencers showcase partially obscured product packaging.
- Countdown excitement: Collaborate on a series of teaser posts leading up to launch day.
Use influencers for exclusive first looks and early access
Who doesn’t love being part of an exclusive club? Leverage that feeling by making influencers your VIP gatekeepers. When they offer their followers a chance to be “first,” you’re offering an experience. It turns your launch from a mere transaction into an event people can’t wait to be part of.
- Pre-launch trials: Give influencers early access to test and review your product.
- Live reveal events: Host virtual or in-person unveiling events with influencer hosts.
- Limited-time previews: Offer influencers’ followers a chance to see or try the product before anyone else.
Encourage influencers to share personal stories about your product
Facts tell, but it’s stories that sell. When an influencer relates your product into their personal narrative, suddenly your product isn’t just another item on a shelf. It’s a solution to real problems or a part of someone’s daily life. These stories create emotional connections that no spec sheet or feature list ever could.
- Problem-solution showcase: Ask influencers to share how your product solved a real issue for them.
- Day-in-the-life integration: Show how your product fits seamlessly into the influencer’s daily routine.
Coordinate multi-channel campaigns for maximum reach
In a fractured media landscape, being everywhere is key. That doesn’t mean shouting the same message on every platform though. It’s creating a symphony of content that plays to each channel’s strengths while telling a cohesive story.
- Cross-platform storytelling: Create a unifying narrative that unfolds across different social media channels.
- Platform-specific content: Tailor content to each platform’s strengths (e.g., TikTok for short videos, Instagram for visuals).
Offer influencers unique discount codes or giveaways
What’s better than a good deal? An exclusive deal. By arming influencers with unique offers, you’re incentivizing purchases and creating a sense of insider access. It’s a powerful psychological trigger that can turn curiosity into action.
- Personalized promo codes: Create unique discount codes for each influencer to track their impact.
- Exclusive bundle deals: Offer special product bundles available only through influencer links.
- Flash giveaways: Run time-limited contests to create urgency and boost engagement.
Track engagement and feedback during the launch
Launch day isn’t the finish line. It’s when the real race begins. Keep a close eye on the numbers and the narrative. Amplify what works and tweak what doesn’t. This real-time responsiveness can mean the difference between a good launch and a GREAT one.
- Engagement metrics: Monitor likes, comments, shares, and click-through rates for each influencer post.
- Sentiment analysis: Keep tabs on the overall tone of comments and reactions to your product.
Foster long-term relationships for post-launch promotion
The best influencer relationships get better with time. Nurture these connections beyond the launch. By doing so, you’re building a tribe of authentic brand advocates. These long-term partnerships can help keep your products in the spotlight even after the initial buzz has faded.
- Brand ambassador programs: Invite top-performing influencers to become long-term brand representatives.
- Collaborative product development: Involve influencers in future product iterations or new line brainstorming.
FAQs About Getting Influencers to Promote Your Product
How do you find influencers to promote your product?
Start by looking where your audience hangs out. Search social media, check relevant hashtags, and explore influencer marketplaces like Upfluence, Aspire, or TikTok Creator Marketplace. Prioritize influencers with engaged followers, authentic content, and a style that mirrors your branding. A smaller, highly engaged audience often drives better results than a massive but uninvested following.
How to pay influencers to promote your product?
Influencer payments vary. Some charge a flat fee per post. Others prefer commission-based deals, free products, or long-term partnerships. Rates depend on their follower count, engagement, and platform as well. Micro-influencers may accept free products, while larger influencers typically require payment. Always discuss expectations upfront to ensure a smooth collaboration.
How to get influencers to share your product?
Make it easy and exciting for them to talk about your product. Send them a personalized pitch. Highlight what makes your product unique. Offer creative freedom, etc. If your product solves a problem or fits their lifestyle, they’ll be more likely to share it organically. Exclusive offers, affiliate programs, or giveaways can also increase their motivation.
How do you give products to influencers?
Most brands send products as PR packages—a well-branded box with a personal note and clear instructions on how to share it. Some influencers prefer a formal agreement before receiving products, especially if content creation is expected. Always confirm their shipping details, follow up politely, and let them share their experience in their own style.
Final Thoughts
Influencer marketing is the new gold standard for product launches. When properly done, it’s the difference between whispering into the void and starting a wildfire of excitement.
Want to make your next product launch unforgettable? Connect with Trelexa’s team of influencer marketing specialists. We’ll help you find the perfect influencer(s), craft a winning strategy, and launch your product into the stratosphere. Let’s create some buzz together!