Blogs
Elevate Your Marketing
Get the latest updates and insights on marketing with Trelexa.
Why Hire a PR Agency for Your Brand Marketing Campaigns?
According to a 2023 USC Annenberg Center for Public Relations Report, 62% of consumers say that a company’s reputation is “very important” when deciding to buy a product or service. And there are no better people
Why Influencer Marketing is Key to Winning Over Gen Z
Forget billboards and TV spots. Gen Z’s eyes are glued to their phones, and they’re not watching commercials. They’re following influencers. In fact, a recent report revealed that this tech-savvy generation, among other age groups, is
How to Use LinkedIn for B2B Lead Generation
LinkedIn is a social media platform considered a goldmine for B2B lead generation. With over one billion members worldwide, it’s the default network for professionals and decision-makers. In fact, recent data shows that companies using LinkedIn ads
Influencer Marketing on a Budget: How to Make the Most of Limited Resources
Forget the myth that influencer marketing is only for big spenders. Small businesses and startups can tap into this strategy. Even on a shoestring budget, it can skyrocket your brand awareness and drive sales (that is,
The Importance of Authenticity in Influencer Marketing
An influencer raves about a product… and suddenly everyone is scrambling to buy it. It’s the power of authentic influencer marketing (take note: authentic). We’re drowning in #ads and #sponsored posts. Savvy consumers today crave real, relatable content.
B2B Influencer Marketing: Why It Drives Business & Brand Growth
While influencer marketing often steals the spotlight in B2C circles, it’s far from being a consumer-only tactic. Influencer partnerships are proving to be just as potent, if not more, for B2B brands. Essentially, the business world is
Leveraging Influencers for Product Launches: Key Strategies
Your new product is ready to hit the market. The anticipation is building… but how do you make sure it makes a splash? We’re all bombarded with ads daily, and most of us have become
AI-Powered SEO: How to Elevate Your Search Engine Rankings
With over 1.09 billion websites competing for attention in 2024, getting found in search engine results pages has become a Herculean task. Traditional SEO techniques, while still effective, may prove inadequate in the face of constant
Why Your Instagram Engagement is Dropping (And What to Do)
Noticing a drop in your Instagram engagement can be discouraging. Whether you’re getting fewer hearts, comments, or shares, it’s hard not to wonder what’s changed. Instagram’s ever-updating algorithms and trends can quickly turn your once-thriving account into
The Power of Backlinks in SEO: How They Build Your Online Authority
You’re at an industry conference eagerly networking with peers. A respected veteran in your field mentions your work to others, praising your expertise. Suddenly, you’re the talk of the event. Everyone wants to meet you,
Top PR Strategies for Entrepreneurs to Build Trust and Authority
Ninety percent of startups fail, according to the latest report. Now what separates the success stories from the statistics? Having a groundbreaking product or a brilliant business model does not suffice. The real differentiator is trust
Power of Influencer Marketing: How to Amplify Your Brand’s Reach (+ Impact)
The past decade saw a meteoric rise of influencer marketing, with a global market size projected to grow at a staggering $51.66 billion by 2030. In a Matter Communications study, moreover, it revealed that 69% of
Building Authority on LinkedIn: A Step-by-Step Guide
In 2025 and beyond, your professional reputation is no longer confined to office walls or industry events. LinkedIn, the world’s largest professional network with more than 1 billion users, has become the new boardroom where careers
How to Leverage Podcasting to Build Your Personal Brand
More than half a billion people worldwide tune into podcasts as of 2024, which accounts for 23.5% of all internet users. With this whopping statistics, it’s only wise to leverage podcasting if you want to build
PR for Startups: How to Get Your Brand Noticed Without a Big Budget
Even if you have a meager marketing budget as a startup, it shouldn’t stop you from investing in public relations, particularly gaining media exposure. You can still create some buzz and give your brand credibility
The TikTok Takeover: Why Influencers (& Brands) Are Flocking to the Platform
Since its popularity peaked in 2020 during the pandemic, TikTok’s meteoric rise has shaken up social media. A recent IMH report reveals a groundbreaking shift: TikTok has dethroned Instagram as the top platform for influencers.