Press release pricing
How much does a press release cost?
It depends on where the release runs. A newswire release is $150, an article on our own network is $89, and a placement in a partner publication runs from $197 to $497. Here is what each price gets you.
- ✓Newswire releases from $150
- ✓Publication placements from $197
- ✓Price and scope named before you pay
- ✓No retainer, buy one announcement at a time
The short answer
The price of a press release is set by where it is published and who carries it, not by the length of the text. A wire release is sent to many syndicating outlets at once. A publication placement puts one story on one named outlet. An article on your own network sits on a permanent URL. Each costs a different amount because each does a different job.
Press release prices at Trelexa
| Option | Price | Best for |
|---|---|---|
| Editorial Article Placement | $89 | A dated article on a permanent URL in our own network. The lowest-cost way to publish an announcement. |
| Newswire Release | $150 | A release sent over the newswire to syndicating outlets, with a pickup report. Good for news you want dated and searchable. |
| Newswire — Three Releases | $299 | Three wire releases to spread across a quarter when you have more than one announcement. |
| Partner Placement — Niche | $197 | One placement in a specialty or vertical partner title that matches your sector. |
| Partner Placement — National | $297 | One placement in a national partner title such as Market Daily or Wall Street Times. |
| Partner Placement — Power Network | $497 | One placement in the strongest partner network we sell, for the announcements that matter most. |
Larger campaigns are priced in the store as bundles, and the full range is on the pricing page.
What changes the cost of a press release
- The channel. A newswire feed, your own network and a third-party publication are priced differently.
- The outlet. A specialty title that matches your sector costs less than a national or high-authority title.
- How many you need. Buying three wire releases together costs less per release than buying them one at a time.
- Who writes it. Some providers quote writing separately from distribution, so check what a quoted price covers before comparing.
How to choose between a wire release and a placement
Use a wire release when the news is dated and factual: a launch, a funding round, an acquisition, a certification. Use a publication placement when you want the story read in context on an outlet your buyers recognise. If the announcement is important, the two work together: the wire creates the dated record and the placement gives it a home.
What you are, and are not, paying for
You are paying for named, scoped work: drafting where the product includes it, distribution, and placement on the titles listed in the product. You are not paying for a newsroom's decision, which nobody can sell, so we never guarantee coverage, a ranking or a number of leads. Every engagement is final sale. See scope & terms before you buy.
Related: all pricing · Google News article · PR for manufacturers
Press release cost: common questions
How much does a press release cost? +
It depends on where the release runs. At Trelexa a single newswire release is $150, three wire releases are $299, an article on our own network is $89, and a placement in a partner publication runs from $197 to $497 depending on the tier. The price and scope are shown before you pay.
How much does it cost to distribute a press release? +
Distribution is what a newswire charges to send your release to syndicating outlets. Our single newswire release is $150 and includes a pickup report. A partner publication placement is priced separately because it puts the story on one named outlet instead of a feed.
Do press releases cost money? +
Publishing one on your own website is free, but it only reaches people who already visit you. Reaching journalists, search engines and AI assistants through a newswire or a third-party publication is a paid service, because the outlet or the wire charges to carry it.
How much does it cost to write a press release? +
Writing and distribution are often quoted separately, so check whether a price covers drafting as well as sending. The scope of every Trelexa product is written on its product page; if you are unsure what fits your announcement, book a call before you buy.
Is a wire release or a publication placement better? +
A wire release puts a dated announcement in many places at once, which suits news such as a launch, an acquisition or a certification. A publication placement puts a written story on one named outlet with a permanent URL, which suits a story you want read in context. Many announcements use both.
Do you guarantee coverage or a refund? +
No. We sell named, scoped work delivered on the titles listed in each product. Outside publications make their own editorial decisions, so we do not promise coverage in a specific outlet, and every engagement is final sale. Read the scope before you buy.
Book a free strategy call
We will map outlets, timeline, and budget — no obligation.