Blogs
Elevate Your Marketing
Get the latest updates and insights on marketing with Trelexa.
How to Do Press Releases: A Full, No-Fluff Guide
Press releases have been around for more than a century, yet they remain one of the most effective tools for sharing news with the world. Whether you’re announcing a product launch, a partnership, or a
How to Write a Press Release for an Event
Getting media coverage for your event is less about luck and more about delivering the right story to the right people, in the right way. A well-crafted press release can put your event on journalists’
Using an AI Press Release Generator: A Practical Guide
Writing a press release used to take hours. Sometimes days. Between researching, editing, and chasing the perfect headline, most teams spent more time crafting the message than actually getting it out. Now? AI tools can
The Complete Guide to Writing and Publishing a Nonfiction Book
You’ve got knowledge, experience, and valuable insights—but how do you translate all that into a nonfiction book people actually want to read? Writing a nonfiction book isn’t rocket science, but it can feel overwhelming without
How Does Amazon Best Sellers Rank Work?
How does Amazon decide which books climb to the top of its charts? That’s the job of the Amazon Best Sellers Rank (BSR): a dynamic number that changes hourly and holds the key to a
What Are Anthology Books: A Comprehensive Guide
You’ve probably seen them around: books with titles like The Power of Leadership or Stories That Inspire, written by ten or twenty different people. Those are anthology books. And they’re more than just collections. They’re
How to Publish a Book on Amazon and Make Money
Publishing a book on Amazon isn’t just for novelists or influencers. These days, anyone with a good idea—or a little experience in something useful—can get a book out there and actually make money from it.
How to Be a Best-Selling Author on Amazon
There’s something frustrating about pouring your expertise into a book… only to watch it disappear into the noise. You hit “publish,” share the link, maybe get a few supportive comments, and then? Nothing. No buzz.
Why Done-With-You Publishing Beats Going Solo
There’s something romantic about the solo author narrative. One person. One idea. One laptop and a thousand cups of coffee. It’s appealing. But it’s also misleading. Because behind most published authors—especially the ones who finish
How Trelexa’s Co-Authoring Program is Helping Experts Go Public with Their Ideas
Writing a book used to be a solo journey, long and unpredictable. Now, experts are doing it in 90 days—with one interview and a strategic publishing plan. Trelexa’s new co-authoring initiative, known as Life IPO,
What Is Co-Authoring? A Complete Guide for Aspiring and Established Authors
Co-authoring means writing a book or piece of content with one or more people, where each contributor shares creative input, authorship credit, and often decision-making power. It’s not ghostwriting. It’s not editing. It’s a true
Influencer Marketing for Small Businesses: A 2025 Guide
Most small business owners think influencer marketing is reserved for big brands with bigger budgets. That’s no longer true. Today, even a solo entrepreneur or a neighborhood shop can grow a loyal audience through strategic
Co-Authoring vs Ghostwriting: Which One’s Right for Your Book?
You’ve got a powerful story or big idea. Maybe you’ve drafted a few pages—or maybe the whole book lives in your head. But now you’re stuck on the how. Should you hire someone to write
Best Podcasts in the Dietary Supplement Safety Space
The dietary supplement market has exploded in recent years. From collagen powders to brain-boosting nootropics, more people than ever are reaching for pills, powders, and tinctures in the name of wellness. But with this boom
What Is an Employee Advocacy Program? A Real-World Guide
There’s something powerful about hearing it from the inside. We trust the opinions of people. So when your own employees talk about your company, people listen. Whether they’re sharing a behind-the-scenes post on LinkedIn or
How to Leverage Twitter for B2B Marketing
Most B2B brands still treat Twitter (now X) like a dumping ground for blog links. And that’s exactly why it doesn’t work. Twitter isn’t about polished announcements or product updates. It’s about conversation. Visibility. Showing