LinkedIn Strategies for Authors to Build Authority

LinkedIn for Authors: Key Strategies to Build Authority

When was the last time you thought of LinkedIn as more than a corporate networking site? If you’re an author, it’s time to look at it differently. LinkedIn may be full of job updates and boardroom buzz. But it’s also packed with opportunities to share your voice, connect with the right people, and build real authority.

The platform thrives on thoughtful content and meaningful conversations - exactly what authors excel at. Here, you can share your expertise, discuss your creative process, or start dialogues around your book’s themes. LinkedIn gives you a space to show up as an expert and storyteller.

In this blog, we’re diving into practical strategies to help you make LinkedIn work for you as an author. From building a profile that turns heads to sharing content that sparks engagement, you’ll see how LinkedIn can help you organically grow your influence.

Posted on December 17, 2024

Optimize your LinkedIn profile to build trust and authority

Your LinkedIn profile is your digital storefront. If someone lands on your page and sees an empty bio, a blurry headshot, or a vague headline, they’ll move on without a second thought.

But when your profile looks professional, it tells people you mean business - and it’s the first step to building trust.

Start with the essentials:

Headline that hooks: Don’t just say “Author.” Be specific and memorable. Are you a bestselling nonfiction author, a storytelling coach, or the author of [Book Title]? Your headline is prime real estate - use it wisely.
A professional photo: Skip the casual selfies. A clean, friendly headshot works wonders for making a great impression.
The “About” section that tells your story: Use this space to share your writing journey, your expertise, and what makes your work stand out. Write it like you’re talking to a reader who’s curious about you - keep it engaging, conversational, and clear.

PRO TIP: Think of your “About” section as a short story - set the scene, highlight your milestones, and leave readers wanting to know more.

Add proof of your work

LinkedIn lets you showcase your accomplishments, so don’t hold back:

List your books, guest articles, or notable speaking engagements under “Experience” or “Projects.”
Use the “Featured” section to add links, book trailers, interviews, or media mentions. This gives visitors instant proof of your authority.
Request recommendations. A glowing review from a collaborator, reader, or industry peer carries weight. Bonus: Give a few recommendations to others - it’s an excellent way to encourage reciprocity.

Your profile isn’t just a formality. It’s where connections begin and credibility takes shape. Polish it up, show people who you are, set the stage for everything you’ll share next.

Share meaningful content to showcase your expertise

Once your profile is ready to impress, it’s time to show up where it matters: your content.

The beauty of LinkedIn? People are there to learn, discover, and engage - not mindlessly scroll.

When you share meaningful content, you’re building trust, sparking conversations, and staying top-of-mind.

What kind of content should you share?

Think about what your readers, peers, or industry professionals would find valuable. A few ideas to get you started:

Insights from your book: Share an excerpt, a compelling quote, or an idea your book explores. Don’t just post it - add your thoughts to start a conversation.
Behind-the-scenes stories: People love to know what goes into creating a book. Talk about your writing process, research adventures, or challenges you’ve overcome.
Tips and advice: Share writing tips, lessons you’ve learned, or advice for aspiring authors. This positions you as a trustworthy resource in your niche.
Repurpose existing content: Have a blog? Break it into bite-sized posts. Appeared on a podcast? Share key takeaways. Got a reader review that blew you away? Turn it into a post and thank your audience.

Consistency is key

You don’t need to post every day, but showing up regularly keeps you visible. A weekly post or article is enough to start building momentum. Over time, the value you share builds trust - and trust is what turns connections into fans of your work.

Engage, don’t just broadcast

Content is a two-way street. When people comment on your posts, respond. When someone shares your content, thank them. Don’t shy away from joining conversations in your feed - add thoughtful comments to posts in your niche or tag others in relevant discussions.

Here’s the takeaway: Your content doesn’t need to be perfect, but it does need to be authentic and valuable. Show up, share what you know, and let your voice shine. That’s how you build real authority.

Also read: Why Your LinkedIn Posts Are Being Ignored

Network strategically to grow your influence

LinkedIn is also a treasure trove for building meaningful relationships. The key? Networking with intention. Instead of sending random connection requests, focus on creating genuine connections that add value to your journey as an author.

Make connections that matter

Reach out to industry professionals: Literary agents, publishers, book reviewers, and fellow authors are just a click away. When connecting, send a personalized message. Mention why you admire their work or how your paths intersect.
Engage with your readers: Your LinkedIn audience might include readers who loved your book or are curious about your expertise. Connect with them and encourage conversations - it’s an excellent way to build loyalty.
Follow influencers in your niche: Engage with their posts by commenting or sharing your insights. A thoughtful comment can put you on their radar and introduce you to a wider audience.

Join the right groups

LinkedIn groups are hidden gems for authors. Look for communities where your ideal readers or industry peers hang out.

Writing and publishing groups: Share advice, ask questions, and participate in discussions. The more active you are, the more visible you become.
Genre-specific groups: If you’re a mystery writer, find groups that cater to your niche. Connecting with others who share your focus can lead to collaborations and fresh ideas.

Give before you ask

Networking is building relationships. Share someone’s article, celebrate their milestones, or comment on their posts. When you give value first, people are more likely to remember you - and help you when the time comes.

Your LinkedIn presence can be akin to a conversation at a professional event... Show up prepared, be genuine, and make an effort to connect with others. Over time, these relationships will open doors you didn’t even know existed.

For further reading: How to Use LinkedIn for B2B Lead Generation

Use LinkedIn’s advanced features to grow and engage your audience

LinkedIn is packed with tools that can amplify your reach and deepen engagement. The best part is many of these features are underutilized. Meaning you have a real chance to stand out.

Create long-form content with LinkedIn Articles

If you have ideas or insights that go beyond a quick post, LinkedIn Articles are your best friend. These serve as mini blogs directly on your profile that can allow you to dive deeper into your expertise.

Write about topics tied to your book or niche. For example, if your book focuses on leadership, share actionable advice for professionals.
End your articles with a call-to-action, like asking readers to comment or check out your book.

Activate Creator Mode for more visibility

Turning on Creator Mode is like flipping a switch to supercharge your profile. With this feature, your posts and content take center stage. It’s perfect for authors looking to gain traction.

Highlight hashtags relevant to your expertise so your content reaches the right audience.
Showcase your best work in the “Featured” section so it’s easier for visitors to find your articles, book links, or other standout content.

Start a newsletter to build a loyal following

LinkedIn newsletters let you share consistent, value-packed insights with your audience - and subscribers are notified every time you publish.

Use your newsletter to share writing tips, book updates, or industry trends.
Think of it as a bridge to connect with readers on a deeper level.

Host interactive events with LinkedIn Live

Want to create buzz around your book launch or share insights in real time? LinkedIn Live is your virtual stage.

Host Q&A sessions, panel discussions, or even a live reading of your book.
Promote the event in advance and encourage your audience to join the conversation.

Celebrate milestones and achievements

LinkedIn is a professional space, but that doesn’t mean you can’t share wins. Announce your book launch, celebrate awards, or post about hitting a milestone in your writing career. These posts invite engagement and allow your audience to celebrate with you.

Final Thoughts

Building authority on LinkedIn doesn’t happen overnight, but with the right strategies, it’s entirely within your reach. Crafting a standout profile, sharing meaningful content, making intentional connections - each step you take strengthens your presence and credibility as an author.

If you’re in need of professional assistance to do the heavy lifting for you, you’ve got an entire team at Trelexa who can help. Get in touch with us today and let’s build and grow your authority.