Case Study: Apex Digital Agency — Managing 40 Brands from One Dashboard
How Apex Digital Agency replaced three tools with Trelexa, cut costs by 60%, and scaled their authority-building service to 40 client brands.
“We replaced three other tools with Trelexa. Our agency manages 40 brands from one dashboard at half the cost.” — Marcus Rivera, CEO, Apex Digital Agency
The Challenge
Apex Digital Agency is a mid-size digital marketing firm managing content and social media for 40 client brands. Before Trelexa, their stack included:
- Content creation: $2,400/mo (3 separate AI writing tools)
- Social scheduling: $800/mo (enterprise social management platform)
- PR distribution: $3,000/mo average (traditional PR service)
- Total: $6,200/month for limited, fragmented capabilities
The problems:
- Content was siloed across tools
- No unified analytics
- PR distribution was manual and inconsistent
- Each new client required separate tool configurations
- Team needed 3 different logins for daily work
The Strategy
Apex transitioned to Trelexa’s Agency API plan, replacing all three tools with one platform:
Migration (Week 1–2)
- All 40 brand profiles imported
- Social accounts connected (360+ accounts across 9 platforms)
- Content libraries migrated
- Team training completed (4 hours total)
Workflow Redesign (Week 3–4)
- Standardized content creation process using AI Content Studio
- Unified scheduling via Trelexa’s content calendar
- Press release distribution automated through the platform
- Client-facing reports generated from single dashboard
The New Workflow
For each client brand:
- Monthly strategy call — 30 minutes with client to capture key messages
- AI Content Studio — Generates month of content from the call
- Review queue — Client approves content via white-label dashboard
- Auto-publish — Content distributed across all client platforms
- Monthly report — AI-generated performance report
Total time per client: 2 hours/month (down from 8+ hours)
The Results
After 6 months:
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly cost | $6,200 | $2,400 | -61% |
| Tools used | 3 | 1 | -67% |
| Time per client | 8+ hrs/mo | 2 hrs/mo | -75% |
| Clients managed | 40 | 40 (capacity for 80+) | — |
| Client satisfaction | 3.8/5 | 4.6/5 | +21% |
| Revenue per employee | $12,000/mo | $19,500/mo | +63% |
Cost Breakdown
| Line Item | Before | After |
|---|---|---|
| Content creation tools | $2,400/mo | Included |
| Social scheduling | $800/mo | Included |
| PR distribution | $3,000/mo | Included |
| Trelexa Agency API | — | $2,400/mo |
| Total | $6,200/mo | $2,400/mo |
The Agency Advantage
What made Trelexa work for an agency:
- White-label dashboard: Clients see Apex branding, not Trelexa
- Bulk access: Volume access to content credits and distribution
- Multi-brand management: All 40 brands in one workspace
- API access: Integration with Apex’s existing CRM and reporting tools
- Scalability: No additional cost per new client (just content credits)
What Marcus Says
“The consolidation alone saved us $3,800/month. But the real win is efficiency — we went from 8 hours per client to 2. That freed up our team to focus on strategy instead of logistics. We’ve since onboarded 12 more clients without adding headcount.”
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