Case Study: DeepHealth AI — From Zero Authority to Google News Featured in 6 Weeks
How a health-tech startup used Trelexa's press release distribution and AI visibility tools to go from unknown to Google News featured in just 6 weeks.
“From zero authority to Google News featured in 6 weeks. Trelexa showed me exactly what was missing.” — Yuki Tanaka, Founder, DeepHealth AI
The Challenge
DeepHealth AI is a health-tech startup building AI diagnostic tools. Despite a strong product and $2M in seed funding, they had zero online authority:
- No press coverage
- No social media presence beyond a dormant LinkedIn page
- AI citations: None
- Zero Google News presence
- Competitors with 10× more media mentions
Yuki needed to establish credibility fast — both for customer acquisition and for an upcoming Series A fundraising round.
The Strategy
We designed a 6-week blitz focused on rapid authority establishment:
Week 1: Foundation
- AI citation baseline: None
- Social accounts created and optimized across 7 platforms
- Brand messaging and entity signals standardized
- First press release drafted from founder interview
Week 2–3: Press Blitz
- 4 press releases distributed, each to 120+ Google News sites
- Topics: Product launch, industry commentary, founder profile, partnership announcement
- Total placements: 480+ across news sites
Week 4: Content Flood
- 8 long-form articles published across the blog and news network
- 80 social posts scheduled across all platforms
- 2 AI-generated explainer videos published
Week 5: Podcast Push
- 6 podcast pitches sent via AI-powered outreach
- 3 booked within the week
- Each appearance promoted with press article + social amplification
Week 6: Measurement & Optimization
- AI citation progress reviewed
- Content strategy adjusted based on which topics AI engines cited most
- Ongoing Pro plan activated
The Results
After 6 weeks:
| Metric | Before | After | Change |
|---|---|---|---|
| AI Citations | None | Regularly cited | Major improvement |
| Google News placements | 0 | 480+ | — |
| Social media following | 120 | 3,400 | +2,733% |
| Podcast appearances | 0 | 3 | — |
| Inbound investor inquiries | 0 | 7 | — |
The Google News Effect
The most impactful result was Google News recognition. After 480+ placements across indexed news sites, DeepHealth AI started appearing in Google News search results for “AI health diagnostics” — a query with significant investor and customer traffic.
This led directly to:
- 3 inbound partnership requests from health systems
- 7 investor inquiries (2 of which progressed to term sheet discussions)
- Media interview requests from 2 industry publications
Investment
- Pro plan: $299/month
- Additional press releases (3 extra): $591
- Total 6-week investment: $890
Why Speed Matters for Startups
For early-stage startups, the authority-building window is narrow:
- Before fundraising: Investors Google you. What they find determines the conversation.
- Before customer acquisition: Enterprise buyers check your credibility before meetings.
- Before competition: Being the first well-known brand in a niche is a durable advantage.
Trelexa’s press release distribution creates hundreds of placements in days, not months. For a startup, that speed is the difference between being known and being unknown when it matters.
What Yuki Says
“We went from invisible to ‘oh, I’ve seen you in the news’ in 6 weeks. Trelexa was eye-opening — it showed me exactly what signals we were missing and how to fix them. The ROI from investor interest alone covered years of Trelexa subscription.”
Build your startup’s authority fast. Start with the Pro plan.