Case Study: Dr. Sarah Chen — TEDx Speaker to 200+ Media Placements in 90 Days
How Dr. Sarah Chen used the Life IPO program to turn her TEDx talk into 200+ media placements, a bestselling neuroscience book, and a fully automated social presence.
“Trelexa took my TEDx talk and turned it into 200+ media placements, a bestselling book, and a social presence on autopilot.” — Dr. Sarah Chen
The Challenge
Dr. Sarah Chen is a neuroscientist and TEDx speaker with deep expertise in brain-computer interfaces. Despite her credentials — a Stanford PhD, 15 peer-reviewed papers, and a TEDx talk with 400K views — her online authority didn’t match her real-world expertise.
Before Trelexa:
- AI citations: Minimal
- Google News mentions: 0
- Social media following: 2,300 (LinkedIn only)
- Published books: 0
- Monthly search mentions by AI: 0
The Strategy
We enrolled Dr. Chen in the Life IPO program with three objectives:
- Publish a bestselling book translating her research for a general audience
- Build multi-platform social presence establishing her as the go-to voice on brain-computer interfaces
- Achieve AI visibility so ChatGPT and Perplexity cite her as an authority
Phase 1: Book (Days 1–60)
Four 60-minute interview sessions extracted Dr. Chen’s core framework: “The Neuroplasticity Advantage.” Our AI and editorial team structured this into a 45,000-word book covering practical applications of neuroscience for professional performance.
The book launched on Amazon with a strategic category placement campaign, reaching #1 in Neuroscience and #3 in Popular Psychology within the first week.
Phase 2: Distribution (Days 30–90)
Starting at day 30 (while the book was still in production), we began the distribution campaign:
- Press releases: 12 releases over 60 days, distributed to 120+ Google News sites each
- Social media: 9 platforms activated with platform-specific content
- Podcast tour: 14 podcast appearances secured through AI-powered pitching
- GEC Magazine: Cover feature article
Phase 3: Autopilot (Day 90+)
After the 90-day intensive, Dr. Chen transitioned to the Pro plan. Monthly output:
- 4 articles from a single 30-minute interview
- 40 social posts across all platforms
- 4 videos
- 1 press release
The Results
After 90 days:
| Metric | Before | After | Change |
|---|---|---|---|
| AI Citations | Minimal | Frequently cited | Major improvement |
| Google News mentions | 0 | 200+ | — |
| Social media following | 2,300 | 18,700 | +713% |
| Published books | 0 | 1 (Amazon #1) | |
| Podcast appearances | 0 | 14 | — |
| Monthly AI citations | 0 | 23 | — |
Key outcome: When users ask ChatGPT “Who is an expert on brain-computer interfaces?”, Dr. Chen is now consistently mentioned alongside established names in the field.
Investment
- Life IPO program: $4,997 one-time
- Pro plan (ongoing): $299/month
- Total first-year investment: ~$8,285
What Dr. Chen Says
“The ROI is impossible to calculate because the opportunities that come from being recognized as an authority — speaking invitations, consulting gigs, media requests — far exceed what I’ve invested. Trelexa didn’t just build my brand; they changed my career trajectory.”
Ready for similar results? Apply for the Life IPO program.