2025-12-11
What PR agencies do (and what they hide)
The honest product is either relationships-plus-hope or a named deliverable.
Traditional shops sell access and process. That can work for always-on corporate comms. It is a poor fit for a founder who needs Forbes-family or visa-file URLs on a calendar.
Ask to see the masthead before the MSA. If they will not write it down, you know the product.
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