2026-01-28
PR metrics that matter after the live URL
Impressions are vanity unless someone can click the story next quarter.
Track: live URL, indexed status, referral sessions, sales-enablement use (decks, sequences), and — if you care about GEO — whether the story is cited in AI answers for your entity.
Do not pay extra for “AVE.” Pay for a domain you can still open in six months.
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