Insights
Practical notes on buying publicity — written for Trelexa, not scraped from another agency.
Latest
-
How the Authority Content Engine Works: One Interview, a Month of Content
Do one 30-minute interview. Get 4 articles, 40 social posts, 4 videos, and 1 press release — all published automatically. Here's exactly how our content engine works.
Learn more →
-
Content Distribution Strategy Across 13 Websites: How We Multiply Content Reach
How Trelexa distributes content across 13 managed websites, 6 YouTube channels, and 100 distribution sites — turning one piece of content into a multi-channel authority presence.
Learn more →
-
GEO vs SEO: Why Generative Engine Optimization Changes Everything for Authority Building
Traditional SEO gets you on page 1. GEO gets you cited by ChatGPT, Perplexity, and Google AI Overviews. Here's the difference and why you need both.
Learn more →
-
How to Get Featured on 100 Google News Sites: The Complete Playbook
The exact process Trelexa uses to place 100+ articles across Google News-indexed sites, high-DA business publications, and niche outlets — with guaranteed dofollow backlinks.
Learn more →
-
The Life IPO Framework: From Expert to Bestseller in 90 Days
How Trelexa's Life IPO program turns experts into published authors and recognized authorities — including the exact 90-day roadmap we use with our VIP clients.
Learn more →
-
From Zero to Bestselling Author in 90 Days: The Life IPO Framework Explained
The exact framework Trelexa uses to take experts from unknown to published, bestselling author with 200+ media placements — in just 90 days.
Learn more →
-
Building a Personal Brand on 9 Social Platforms Simultaneously
How to maintain a consistent, authoritative presence across LinkedIn, X, Instagram, TikTok, YouTube, Pinterest, Facebook, Threads, and Bluesky — without burnout.
Learn more →
-
Press Releases in 2026: Why AI-Powered Distribution Beats Traditional PR
Traditional PR agencies charge $5,000+ per press release. AI-powered distribution gets you on 120+ Google News sites for a fraction of the cost. Here's why the model has changed.
Learn more →
-
Social Media Optimization for Multi-Brand Businesses: The Trelexa System
How to manage 43 social channels across 14 brands without losing your mind — the exact system Trelexa uses with Blotato, content calendars, and platform-specific strategies.
Learn more →
-
How to choose a PR agency without buying fog
Ask for the masthead, the fee, and exactly what the fee buys before you sign a retainer.
Learn more →
-
How much does "guaranteed" PR cost — and can anyone actually guarantee it?
Short answer: nobody can guarantee an editorial decision. Here is what the work really costs, from $89.
Learn more →
-
Newswire vs editorial placement
Wires distribute. Editorial lives on a masthead people already trust.
Learn more →
-
Media evidence for EB-1A and O-1 files
Published features can support a case. They do not replace counsel.
Learn more →
-
Why AI answers cite publications, not your blog
Language models overweight domains they already treat as sources.
Learn more →
-
In-house PR vs a catalog agency
Hire a communicator when you have news every week. Buy named URLs when you need proof on a deadline.
Learn more →
-
What a press release actually costs — and when to skip it
Wires are cheap per blast and expensive per outcome. Editorial is the inverse.
Learn more →
-
PR metrics that matter after the live URL
Impressions are vanity unless someone can click the story next quarter.
Learn more →
-
What PR agencies do (and what they hide)
The honest product is either relationships-plus-hope or a named deliverable.
Learn more →