Sixty percent of marketers plan to bump up their influencer marketing budgets, having experienced first hand its profitability. And it makes sense. A one-off post can get you noticed, but it’s those long-term influencer partnerships that can get the wheels turning. So how do you build long-term partnerships with influencers? Let’s set the record straight. Why Long-Term […]
How to Create Long-Term Partnerships with Influencers Read More »
There’s no ignoring LinkedIn anymore – especially when 17 million are thought leaders, 180 million senior-level influencers, and 65 million business decision-makers. Not needless to say, it’s a platform where professionals come to share, learn, and grow their authority and credibility. One of the best ways to do that? Writing LinkedIn articles. In this blog, we’ll
How to Use LinkedIn Articles as a PR Tool to Build Authority Read More »
You’ve put your heart and soul into writing your book, but now comes the tricky part: getting people to actually buy it. Think about the last time you bought a book online… What made you click “purchase”? Chances are, it was the book description that sealed the deal. Read on to replicate this marketing strategy and become
Picture Vivian from accounting posting about your company’s sustainability initiatives on LinkedIn. The post gets more engagement than your official company page has seen all month. Meanwhile, Dev from engineering creates a mini-series of TikTok videos showing “a day in the life” at your office, and it’s garnered thousands of ‘loves’. In an age where consumers
Employee Influencers: How to Turn Your Team into Brand Ambassadors Read More »
The public relations landscape is undergoing a seismic shift. As communication channels multiply and consumer expectations evolve, PR professionals face unprecedented challenges in crafting and delivering impactful messages. And here comes artificial intelligence – a force that’s redefining how we approach public relations. A 2023 study by the USC Annenberg Center for Public Relations found that 80%
Leveraging AI for Targeted Public Relations: A Guide Read More »
In April 2018, Starbucks faced a major PR crisis when a barista called the police on two Black men at a Philadelphia store for trespassing. The African-American men had asked to use the bathroom but were denied since they hadn’t made a purchase. When they stayed seated, the police were called and resulted in an
Reputation Recovery Through PR: A Guide to Rebuilding Trust Read More »
According to a 2023 USC Annenberg Center for Public Relations Report, 62% of consumers say that a company’s reputation is “very important” when deciding to buy a product or service. And there are no better people to handle reputation management than public relations professionals. But there’s more to what PR firms are capable of than building
Why Hire a PR Agency for Your Brand Marketing Campaigns? Read More »
Forget billboards and TV spots. Gen Z’s eyes are glued to their phones, and they’re not watching commercials. They’re following influencers. In fact, a recent report revealed that this tech-savvy generation, among other age groups, is most likely to be swayed by influencer endorsements over brand ads. Simply put, influencers have become the new tastemakers, trusted advisors,
Why Influencer Marketing is Key to Winning Over Gen Z Read More »
LinkedIn is a social media platform considered a goldmine for B2B lead generation. With over one billion members worldwide, it’s the default network for professionals and decision-makers. In fact, recent data shows that companies using LinkedIn ads experience a 33% increase in purchase intent. That means over a third of buyers who see a business’s ad on
Forget the myth that influencer marketing is only for big spenders. Small businesses and startups can tap into this strategy. Even on a shoestring budget, it can skyrocket your brand awareness and drive sales (that is, when done right). Let’s dig into some practical, low-budget influencer marketing tactics that’ll work for you despite limited resources. How to
Influencer Marketing on a Budget: How to Make the Most of Limited Resources Read More »
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