Most B2B brands still treat Twitter (now X) like a dumping ground for blog links. And that’s exactly why it doesn’t work. Twitter isn’t about polished announcements or product updates. It’s about conversation. Visibility. Showing up like a real person, not a press release. If you’re wondering how to use Twitter for B2B marketing in […]
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Picture a decision-maker scrolling through their inbox at the end of a long day. Pitch after pitch floods their screen — each one louder and more self-congratulatory than the last. But suddenly, one message catches their eye… It doesn’t scream. It doesn’t sell. It offers a fresh idea, a new perspective they hadn’t considered. For
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LinkedIn is not just a place to list your achievements. It’s a platform where opportunities find you. IF you show up the right way. Marketing yourself on LinkedIn involves, among other things, making it easy for the right people to understand who you are, what you stand for, and why they should care. Small changes
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You may be wondering and in awe why some industry leaders seem to be everywhere, always dropping insights that make you pause and think… Chances are, they’ve found their rhythm through podcasting. Think about the last time you listened to a podcast that stopped you mid-task. You felt like the host was speaking directly to
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You’ve probably seen it or lived it. Someone’s name keeps popping up in your feed. They’re speaking on panels. Their posts rack up thousands of views. People quote them, tag them, even call them a thought leader. But behind the scenes, it’s quiet. No new clients. No serious inquiries. No real momentum. Just applause without
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You’ve probably been there. Cursor blinking. Draft number six. You’re staring at a post you’re about to share — something about your latest project, a talk you gave, a small win that felt big. And yet, it all feels off. Too polished. Too eager. Too much like the version of you that sounds like everyone
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He didn’t have a blue check, a bestselling book, or a viral post. But week after week, people kept sharing his content. Podcast invites started rolling in. Clients introduced him as “the guy you should follow if you really want to understand this stuff.” That’s how thought leadership actually works. Quietly at first. Then all
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It started with a single thread. A founder shared a raw, behind-the-scenes story about launching her product. No filters, no polished graphics… just honest insight packed into 12 tweets. Within hours, her audience tripled. Investors took notice. So did future customers. That’s the power of thought leadership on X. But building thought leadership on this
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