Most B2B brands still treat Twitter (now X) like a dumping ground for blog links. And that’s exactly why it doesn’t work. Twitter isn’t about polished announcements or product updates. It’s about conversation. Visibility. Showing up like a real person, not a press release. If you’re wondering how to use Twitter for B2B marketing in […]
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Most people don’t want to fill out a form and wait three days for a reply. They want answers now — and they’d rather chat than chase. That’s why conversational marketing is gaining ground fast. It’s not just about automation or AI. It’s about building a natural back-and-forth that feels more like a conversation and
What Is Conversational Marketing? (& Why It’s Changing How We Sell) Read More »
Marketing teams are always looking for the next edge—more reach, more trust, more impact. But what often gets overlooked is one of the oldest and most powerful tools available: public relations. PR, when used strategically, becomes the foundation that strengthens everything else you do in marketing. It amplifies your messaging, shortens the path to trust,
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Writing a great book is only half the journey. Getting it into readers’ hands takes a different kind of creativity. The kind that happens off the page. Author marketing is building real connections with the readers who will love—and stick with—your work. Whether you’re launching your first book or growing your author brand, smart, authentic
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Countless businesses pour resources into digital marketing, only to watch their efforts yield disappointing results. A trickle of leads here, a handful of conversions there. It’s still growth, but at a glacial pace. But you’re not doomed to this fate. Here, let’s confront these common digital marketing mistakes that are ruining your campaigns, and show
Digital Marketing Mistakes Killing Your Growth (And How to Stop Them) Read More »
In 2014, Burger King released their controversial ‘Proud Whopper’ campaign to celebrate the LGBT Pride Weekend in San Francisco. People wondered: what’s so special about this rainbow-wrapped burger? Does it taste any better than what they usually serve? Curious customers then ordered the burger in question, devoured it, and left their verdict. “It’s the same
Creating Viral Campaigns: The AI Advantage Read More »
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