Most B2B brands still treat Twitter (now X) like a dumping ground for blog links. And that’s exactly why it doesn’t work. Twitter isn’t about polished announcements or product updates. It’s about conversation. Visibility. Showing up like a real person, not a press release. If you’re wondering how to use Twitter for B2B marketing in […]
How to Leverage Twitter for B2B Marketing Read More »
Most people scroll past Facebook posts without thinking twice. It takes something different to make them pause. Not louder colors or a flashier slogan, but credibility. Real authority. The kind that shows up when a post sounds informed, when a page feels intentional, when the brand or person behind it seems to know its stuff
How to Build Your Personal Brand on Facebook Read More »
You’ve spent months, maybe even years, crafting your story in solitude. Now it’s time to step out of your writing cave and into the spotlight. Instagram, a platform built on visual appeal, might seem like an odd choice for people who trade in words. Yet it’s precisely this contrast that makes it such a powerful tool
Instagram for Authors: How to Use the Platform to Promote and Sell Your Books Read More »
Noticing a drop in your Instagram engagement can be discouraging. Whether you’re getting fewer hearts, comments, or shares, it’s hard not to wonder what’s changed. Instagram’s ever-updating algorithms and trends can quickly turn your once-thriving account into a quieter space. But don’t worry. The drop in engagement isn’t necessarily permanent. By understanding the possible reasons behind it
Why Your Instagram Engagement is Dropping (And What to Do) Read More »
Since its popularity peaked in 2020 during the pandemic, TikTok’s meteoric rise has shaken up social media. A recent IMH report reveals a groundbreaking shift: TikTok has dethroned Instagram as the top platform for influencers. The numbers don’t lie. TikTok’s explosive growth has attracted influencers in droves, drawn by its remarkable ability to catapult creators
The TikTok Takeover: Why Influencers (& Brands) Are Flocking to the Platform Read More »
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