Jejomar Contawe

Jejomar Contawe is a communication arts graduate with a background in journalism. He's the head of content at Trelexa, specializing in content marketing, digital PR, and SEO. In his free time, he's passionate about Japanese literature and Iranian New Wave cinema.

Storytelling in Content Marketing: How to Win Hearts (and Sales)

You’re scrolling through your feed when a story catches your eye. Before you know it, you’re invested, emotionally connected, and reaching for your wallet. That’s the demonstrable effect of storytelling in content marketing. Brands that master this art recognize that they shouldn’t simply sell products. They must create experiences, build relationships, and inspire loyalty. They […]

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Creating Viral Campaigns: The AI Advantage

In 2014, Burger King released their controversial ‘Proud Whopper’ campaign to celebrate the LGBT Pride Weekend in San Francisco. People wondered: what’s so special about this rainbow-wrapped burger? Does it taste any better than what they usually serve? Curious customers then ordered the burger in question, devoured it, and left their verdict.  “It’s the same

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