sam@sammane.com

Influencer marketing has taken the business world by storm. Brands are no longer satisfied with a single spokesperson. They’re building armies of online advocates. In fact, most companies now partner with 10 or more influencers for their campaigns, according to an Influencer Marketing Hub report. This shift is no less than a strategic move. Multiple […]

More and more marketers are increasing their budget on influencer marketing after experiencing first hand its profitability. It’s practically changing how brands connect with their audience. After all, people trust people, not logos. Think about it. When was the last time you got excited about a banner ad? Now compare that to how you feel

Scroll through your social media feed, and you’ll spot them: influencers shaping our buying decisions. Influencer marketing, once a niche strategy, has grown into a $24-billion industry and now dominates the digital sphere.  It’s not just the A-list celebrities who could sway the masses anymore. Now, everyday folks with loyal followings wield incredible power to

Instagram and YouTube dominate the influencer marketing scene. Each offering unique advantages for brands. But how do you choose between these powerhouse platforms? It sure shouldn’t be settled in a simple coin toss. The answer lies in understanding your brand’s goals and audience.  Read on and let’s dissect the unique strengths of Instagram and YouTube