There’s something frustrating about pouring your expertise into a book… only to watch it disappear into the noise. You hit “publish,” share the link, maybe get a few supportive comments, and then? Nothing. No buzz. No sales spike. And certainly no best-seller badge. For a platform that promises discoverability, Amazon can feel like a black […]
How to Be a Best-Selling Author on Amazon Read More »
There’s something romantic about the solo author narrative. One person. One idea. One laptop and a thousand cups of coffee. It’s appealing. But it’s also misleading. Because behind most published authors—especially the ones who finish strong, land visibility, and hit bestseller lists—you’ll find something very different: support. Structure. Collaboration. And that’s where done-with-you publishing comes
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Co-authoring means writing a book or piece of content with one or more people, where each contributor shares creative input, authorship credit, and often decision-making power. It’s not ghostwriting. It’s not editing. It’s a true partnership. Sometimes co-authors split chapters. Sometimes one brings the vision, the other shapes the words. In many cases, it’s a
What Is Co-Authoring? A Complete Guide for Aspiring and Established Authors Read More »
Most small business owners think influencer marketing is reserved for big brands with bigger budgets. That’s no longer true. Today, even a solo entrepreneur or a neighborhood shop can grow a loyal audience through strategic partnerships with creators. The key isn’t the size of your spend. It’s the precision of your message and the authenticity
Influencer Marketing for Small Businesses: A 2025 Guide Read More »
You’ve got a powerful story or big idea. Maybe you’ve drafted a few pages—or maybe the whole book lives in your head. But now you’re stuck on the how. Should you hire someone to write it for you—or work with a co-author to bring it to life together? Let’s clear up the difference between ghostwriting
Co-Authoring vs Ghostwriting: Which One’s Right for Your Book? Read More »
The dietary supplement market has exploded in recent years. From collagen powders to brain-boosting nootropics, more people than ever are reaching for pills, powders, and tinctures in the name of wellness. But with this boom comes confusion—and, at times, risk. Not all supplements are created equal. Some are backed by rigorous science and quality manufacturing.
Best Podcasts in the Dietary Supplement Safety Space Read More »
There’s something powerful about hearing it from the inside. We trust the opinions of people. So when your own employees talk about your company, people listen. Whether they’re sharing a behind-the-scenes post on LinkedIn or simply talking about what it’s like to work with your team, those conversations carry real weight. That’s employee advocacy right
What Is an Employee Advocacy Program? A Real-World Guide Read More »
Most B2B brands still treat Twitter (now X) like a dumping ground for blog links. And that’s exactly why it doesn’t work. Twitter isn’t about polished announcements or product updates. It’s about conversation. Visibility. Showing up like a real person, not a press release. If you’re wondering how to use Twitter for B2B marketing in
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Getting clicks is easy. Getting people to stay, scroll, and actually care? That’s the hard part. Most SEO strategies still focus on rankings. Keywords. Metadata. Backlinks. And sure, those things matter. But they don’t tell the whole story. If your content doesn’t engage, search engines notice. So do your visitors. That’s where interactive content starts
How Interactive Content Can Boost Your SEO Strategy Read More »
Most people don’t want to fill out a form and wait three days for a reply. They want answers now — and they’d rather chat than chase. That’s why conversational marketing is gaining ground fast. It’s not just about automation or AI. It’s about building a natural back-and-forth that feels more like a conversation and
What Is Conversational Marketing? (& Why It’s Changing How We Sell) Read More »
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