Landing a podcast interview is easy. Making it count? That’s something else entirely. Too many guests show up thinking it’s their moment to pitch. The best ones treat it like a conversation — not a commercial. They focus less on selling and more on showing up with something worth saying. This blog is about how […]
How to Be a Good Podcast Guest Read More »
The world is tired of empty promises. Consumers today are smarter, savvier, and faster at spotting when a brand’s message feels hollow. It’s not enough to push out a catchy slogan or sponsor a good cause once a year. People want to believe in the companies they support — and that belief has to come
Purpose Driven PR: The Secret to Earning Real Loyalty in a Noisy World Read More »
Picture a decision-maker scrolling through their inbox at the end of a long day. Pitch after pitch floods their screen — each one louder and more self-congratulatory than the last. But suddenly, one message catches their eye… It doesn’t scream. It doesn’t sell. It offers a fresh idea, a new perspective they hadn’t considered. For
What is B2B Thought Leadership? Read More »
Marketing teams are always looking for the next edge—more reach, more trust, more impact. But what often gets overlooked is one of the oldest and most powerful tools available: public relations. PR, when used strategically, becomes the foundation that strengthens everything else you do in marketing. It amplifies your messaging, shortens the path to trust,
How PR Campaigns Benefit Your Wider Marketing Strategy Read More »
Writing a great book is only half the journey. Getting it into readers’ hands takes a different kind of creativity. The kind that happens off the page. Author marketing is building real connections with the readers who will love—and stick with—your work. Whether you’re launching your first book or growing your author brand, smart, authentic
Smart Author Marketing Ideas to Build a Real Audience Read More »
LinkedIn is not just a place to list your achievements. It’s a platform where opportunities find you. IF you show up the right way. Marketing yourself on LinkedIn involves, among other things, making it easy for the right people to understand who you are, what you stand for, and why they should care. Small changes
How to Market Yourself on LinkedIn Read More »
Starting a podcast feels exciting—until you sit down and realize you’re not sure where to begin. There’s a lot of noise out there about equipment, setups, and strategies. But the truth is, you don’t need a fancy studio or a massive budget to launch something great. You just need a clear focus, a few essential
Top 10 Things You Need to Start a Podcast Read More »
If you’ve ever poured your heart into a LinkedIn post only to get a few polite likes—or worse, silence—a lot of people can relate. LinkedIn engagement is tougher than it looks, even for smart professionals with great ideas. The truth is, it’s not enough to show up anymore. To build real momentum, you need to
How to Increase Engagement on LinkedIn Read More »
Social media influencers can do more than just promote your products. They can shift public perception, drive massive awareness, and shape the way your brand is talked about. But that only happens when you find the right one. Not just someone with a big following or good aesthetics. We’re talking about someone who clicks with
How to Find the Right Influencer for Your Brand Read More »
Having a good podcast idea is just the beginning. The challenge lies in execution—how you package that idea, how you deliver it, and how you keep someone listening long enough to feel something. Whether it’s inspiration, clarity, or just the urge to take action, influence is built when your audience trusts you enough to come
How to Create Must-Listen Podcast Episodes That Build Influence Read More »
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