sam@sammane.com

How AI Can Boost Your Podcast Quality (& Reach)

Podcasting has become a mainstream medium with millions of shows vying for attention. But just pressing “record” isn’t enough. Listeners expect sharp audio, captivating storytelling, and production that feels polished without losing personality. The bar is high. And if you want to meet (or exceed) that bar consistently, you need tools that work as hard […]

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12 Podcast Marketing Strategies to Attract More Loyal Listeners

Creating killer podcast content is only half the battle. The real challenge? Getting your voice heard amid a million other shows. Think your podcast is the next big thing? It might be. But without smart marketing, you’re only whispering in a crowded room. Nobody hears you, no matter how brilliant you are. Time to turn

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How to Use Podcasts for Lead Generation

Your podcast audience is growing. Listeners tune in weekly. You’re delivering insights, building credibility—and still, your inbox stays quiet. Sound familiar? The truth is, a popular podcast alone won’t automatically fill your sales pipeline. You might have loyal fans, but if you’re not guiding them toward meaningful next steps, you’re leaving business on the table.

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Influencer Marketing for SaaS: How to Drive Real Growth with the Right Creators

SaaS companies are quick to pour money into ads, cold outreach, and SEO. But influencer marketing? That’s usually last on the list. If it even makes the list. That’s a missed opportunity. Influencer marketing for SaaS isn’t about hype or virality. It’s about putting your product in front of the right audience, through someone they

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How to Use Podcasting as a Strategy for Thought Leadership

You may be wondering and in awe why some industry leaders seem to be everywhere, always dropping insights that make you pause and think… Chances are, they’ve found their rhythm through podcasting. Think about the last time you listened to a podcast that stopped you mid-task. You felt like the host was speaking directly to

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Influencer Marketing for Startups: How to Grow Fast Without Burning Budget

Startups don’t have the luxury of time or endless cash. Every marketing move needs to count and count fast. That’s why more early-stage companies are turning to influencer marketing. Not as a trend, but as a practical way to get noticed, earn trust, and grow. This guide walks through exactly how to approach influencer marketing

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Influencer Marketing Best Practices That Actually Work in 2025

Influencer marketing has moved far past the free-product-for-a-post stage. What used to be experimental is now a core strategy for brands across every industry. But that also means expectations are higher—and results don’t come from winging it. If you’re serious about doing it right, you need to follow the best practices for influencer marketing that

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Why Starting a Podcast Is the Best Authority Move You Haven’t Made Yet

You’ve probably done everything the experts said would build your authority. You’re posting consistently. You’ve cleaned up your LinkedIn bio. Maybe you’ve even published a few guest blogs or booked speaking gigs here and there. On paper, it looks like you’re doing great. But something still feels off. You’re showing up, but people aren’t showing

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How to Repurpose Podcast Content (Without Sounding Repetitive)

You spend hours recording a podcast—planning, interviewing, editing—only for it to live in one place. That’s like writing a book and never publishing it. Most podcasters stop at the audio. The smart ones turn every episode into a full-on content machine. Your podcast already holds the ideas, stories, and credibility. Repurposing it isn’t extra work—it’s

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How to Maximize Your Owned Media Channels and Build Authority

Imagine a potential customer hearing about your brand and searching for you online. They land on your website, explore your blog, or sign up for your newsletter. Every click brings them closer to understanding your expertise and trusting what you have to offer.  That’s the power of owned media. It’s the digital space where your

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