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Trelexa Editorial Team

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What Is Co-Authoring? A Complete Guide for Aspiring and Established Authors

Leave a Comment / Authors /

Co-authoring means writing a book or piece of content with one or more people, where each contributor shares creative input, authorship credit, and often decision-making power. It’s not ghostwriting. It’s not editing. It’s a true partnership. Sometimes co-authors split chapters. Sometimes one brings the vision, the other shapes the words. In many cases, it’s a […]

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influencer marketing for small businesses

Influencer Marketing for Small Businesses: A 2025 Guide

Leave a Comment / Influencer Marketing /

Most small business owners think influencer marketing is reserved for big brands with bigger budgets. That’s no longer true. Today, even a solo entrepreneur or a neighborhood shop can grow a loyal audience through strategic partnerships with creators. The key isn’t the size of your spend. It’s the precision of your message and the authenticity

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Co-Authoring vs Ghostwriting: Which One’s Right for Your Book?

Leave a Comment / Authors /

You’ve got a powerful story or big idea. Maybe you’ve drafted a few pages—or maybe the whole book lives in your head. But now you’re stuck on the how. Should you hire someone to write it for you—or work with a co-author to bring it to life together? Let’s clear up the difference between ghostwriting

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Best Podcasts in the Dietary Supplement Safety Space

Leave a Comment / Podcasting /

The dietary supplement market has exploded in recent years. From collagen powders to brain-boosting nootropics, more people than ever are reaching for pills, powders, and tinctures in the name of wellness. But with this boom comes confusion—and, at times, risk. Not all supplements are created equal. Some are backed by rigorous science and quality manufacturing.

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What Is an Employee Advocacy Program? A Real-World Guide

Leave a Comment / Authority Building /

There’s something powerful about hearing it from the inside. We trust the opinions of people. So when your own employees talk about your company, people listen. Whether they’re sharing a behind-the-scenes post on LinkedIn or simply talking about what it’s like to work with your team, those conversations carry real weight. That’s employee advocacy right

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How to Leverage Twitter for B2B Marketing

Leave a Comment / Digital Marketing, Social Media, Thought Leadership /

Most B2B brands still treat Twitter (now X) like a dumping ground for blog links. And that’s exactly why it doesn’t work. Twitter isn’t about polished announcements or product updates. It’s about conversation. Visibility. Showing up like a real person, not a press release. If you’re wondering how to use Twitter for B2B marketing in

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How Interactive Content Can Boost Your SEO Strategy

Leave a Comment / Content Marketing, SEO /

Getting clicks is easy. Getting people to stay, scroll, and actually care? That’s the hard part. Most SEO strategies still focus on rankings. Keywords. Metadata. Backlinks. And sure, those things matter. But they don’t tell the whole story. If your content doesn’t engage, search engines notice. So do your visitors. That’s where interactive content starts

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What Is Conversational Marketing? (& Why It’s Changing How We Sell)

Leave a Comment / Digital Marketing, Trelexa.ai /

Most people don’t want to fill out a form and wait three days for a reply. They want answers now — and they’d rather chat than chase. That’s why conversational marketing is gaining ground fast. It’s not just about automation or AI. It’s about building a natural back-and-forth that feels more like a conversation and

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Purpose Driven PR: The Secret to Earning Real Loyalty in a Noisy World

Leave a Comment / Public Relations /

The world is tired of empty promises. Consumers today are smarter, savvier, and faster at spotting when a brand’s message feels hollow. It’s not enough to push out a catchy slogan or sponsor a good cause once a year. People want to believe in the companies they support — and that belief has to come

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