You’ve been mulling over an idea. One that’s been growing in your mind for weeks, months, maybe years. It’s something that’s been keeping you up at night. You know it’s valuable… something that could change the way people see the world or solve a problem they didn’t even know they had. Now, imagine standing in front […]
How to Craft a TEDx Talk That Inspires and Resonates Read More »
Podcasting is everywhere. It feels like every entrepreneur, influencer, and even your neighbor down the street has a show. And that’s because there’s a certain allure to it. You might think, If they can do it, so can I. But here’s the catch: podcasting isn’t the easy, instant-win platform people make it out to be. It takes
Top 5 Reasons Why You Should NOT Start a Podcast Read More »
You’ve spent months, maybe even years, crafting your story in solitude. Now it’s time to step out of your writing cave and into the spotlight. Instagram, a platform built on visual appeal, might seem like an odd choice for people who trade in words. Yet it’s precisely this contrast that makes it such a powerful tool
Instagram for Authors: How to Use the Platform to Promote and Sell Your Books Read More »
According to a Facebook poll, 59% of consumers express greater loyalty and purchasing preference toward brands that promote diversity and inclusion in online advertising. It shows that people don’t just want the same old marketing. They want to see themselves, their stories, their realities. And guess what? Influencer marketing is one of the best ways to do it. But
Diversity and Inclusion in Influencer Marketing: Why It Matters Read More »
Sixty percent of marketers plan to bump up their influencer marketing budgets, having experienced first hand its profitability. And it makes sense. A one-off post can get you noticed, but it’s those long-term influencer partnerships that can get the wheels turning. So how do you build long-term partnerships with influencers? Let’s set the record straight. Why Long-Term
How to Create Long-Term Partnerships with Influencers Read More »
There’s no ignoring LinkedIn anymore – especially when 17 million are thought leaders, 180 million senior-level influencers, and 65 million business decision-makers. Not needless to say, it’s a platform where professionals come to share, learn, and grow their authority and credibility. One of the best ways to do that? Writing LinkedIn articles. In this blog, we’ll
How to Use LinkedIn Articles as a PR Tool to Build Authority Read More »
You’ve put your heart and soul into writing your book, but now comes the tricky part: getting people to actually buy it. Think about the last time you bought a book online… What made you click “purchase”? Chances are, it was the book description that sealed the deal. Read on to replicate this marketing strategy and become
How to Write Book Descriptions That Sell Read More »
Picture Vivian from accounting posting about your company’s sustainability initiatives on LinkedIn. The post gets more engagement than your official company page has seen all month. Meanwhile, Dev from engineering creates a mini-series of TikTok videos showing “a day in the life” at your office, and it’s garnered thousands of ‘loves’. In an age where consumers
Employee Influencers: How to Turn Your Team into Brand Ambassadors Read More »
The public relations landscape is undergoing a seismic shift. As communication channels multiply and consumer expectations evolve, PR professionals face unprecedented challenges in crafting and delivering impactful messages. And here comes artificial intelligence – a force that’s redefining how we approach public relations. A 2023 study by the USC Annenberg Center for Public Relations found that 80%
Leveraging AI for Targeted Public Relations: A Guide Read More »
In April 2018, Starbucks faced a major PR crisis when a barista called the police on two Black men at a Philadelphia store for trespassing. The African-American men had asked to use the bathroom but were denied since they hadn’t made a purchase. When they stayed seated, the police were called and resulted in an
Reputation Recovery Through PR: A Guide to Rebuilding Trust Read More »
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