Marketing teams are always looking for the next edge—more reach, more trust, more impact. But what often gets overlooked is one of the oldest and most powerful tools available: public relations. PR, when used strategically, becomes the foundation that strengthens everything else you do in marketing. It amplifies your messaging, shortens the path to trust, […]
How PR Campaigns Benefit Your Wider Marketing Strategy Read More »
Writing a great book is only half the journey. Getting it into readers’ hands takes a different kind of creativity. The kind that happens off the page. Author marketing is building real connections with the readers who will love—and stick with—your work. Whether you’re launching your first book or growing your author brand, smart, authentic
Smart Author Marketing Ideas to Build a Real Audience Read More »
LinkedIn is not just a place to list your achievements. It’s a platform where opportunities find you. IF you show up the right way. Marketing yourself on LinkedIn involves, among other things, making it easy for the right people to understand who you are, what you stand for, and why they should care. Small changes
How to Market Yourself on LinkedIn Read More »
Starting a podcast feels exciting—until you sit down and realize you’re not sure where to begin. There’s a lot of noise out there about equipment, setups, and strategies. But the truth is, you don’t need a fancy studio or a massive budget to launch something great. You just need a clear focus, a few essential
Top 10 Things You Need to Start a Podcast Read More »
If you’ve ever poured your heart into a LinkedIn post only to get a few polite likes—or worse, silence—a lot of people can relate. LinkedIn engagement is tougher than it looks, even for smart professionals with great ideas. The truth is, it’s not enough to show up anymore. To build real momentum, you need to
How to Increase Engagement on LinkedIn Read More »
Social media influencers can do more than just promote your products. They can shift public perception, drive massive awareness, and shape the way your brand is talked about. But that only happens when you find the right one. Not just someone with a big following or good aesthetics. We’re talking about someone who clicks with
How to Find the Right Influencer for Your Brand Read More »
Having a good podcast idea is just the beginning. The challenge lies in execution—how you package that idea, how you deliver it, and how you keep someone listening long enough to feel something. Whether it’s inspiration, clarity, or just the urge to take action, influence is built when your audience trusts you enough to come
How to Create Must-Listen Podcast Episodes That Build Influence Read More »
Podcasting has become a mainstream medium with millions of shows vying for attention. But just pressing “record” isn’t enough. Listeners expect sharp audio, captivating storytelling, and production that feels polished without losing personality. The bar is high. And if you want to meet (or exceed) that bar consistently, you need tools that work as hard
How AI Can Boost Your Podcast Quality (& Reach) Read More »
Creating killer podcast content is only half the battle. The real challenge? Getting your voice heard amid a million other shows. Think your podcast is the next big thing? It might be. But without smart marketing, you’re only whispering in a crowded room. Nobody hears you, no matter how brilliant you are. Time to turn
12 Podcast Marketing Strategies to Attract More Loyal Listeners Read More »
Your podcast audience is growing. Listeners tune in weekly. You’re delivering insights, building credibility—and still, your inbox stays quiet. Sound familiar? The truth is, a popular podcast alone won’t automatically fill your sales pipeline. You might have loyal fans, but if you’re not guiding them toward meaningful next steps, you’re leaving business on the table.
How to Use Podcasts for Lead Generation Read More »
Welcome to Trelexa, the leading authority in digital PR and marketing strategies
©2025. Trelexa. All Rights Reserved.