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Trelexa Editorial Team

Influencer Marketing for SaaS: How to Drive Real Growth with the Right Creators

Leave a Comment / Influencer Marketing /

SaaS companies are quick to pour money into ads, cold outreach, and SEO. But influencer marketing? That’s usually last on the list. If it even makes the list. That’s a missed opportunity. Influencer marketing for SaaS isn’t about hype or virality. It’s about putting your product in front of the right audience, through someone they […]

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How to Use Podcasting as a Strategy for Thought Leadership

Leave a Comment / Podcasting, Thought Leadership /

You may be wondering and in awe why some industry leaders seem to be everywhere, always dropping insights that make you pause and think… Chances are, they’ve found their rhythm through podcasting. Think about the last time you listened to a podcast that stopped you mid-task. You felt like the host was speaking directly to

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Influencer Marketing for Startups: How to Grow Fast Without Burning Budget

Leave a Comment / Influencer Marketing /

Startups don’t have the luxury of time or endless cash. Every marketing move needs to count and count fast. That’s why more early-stage companies are turning to influencer marketing. Not as a trend, but as a practical way to get noticed, earn trust, and grow. This guide walks through exactly how to approach influencer marketing

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Influencer Marketing Best Practices That Actually Work in 2025

Leave a Comment / Influencer Marketing /

Influencer marketing has moved far past the free-product-for-a-post stage. What used to be experimental is now a core strategy for brands across every industry. But that also means expectations are higher—and results don’t come from winging it. If you’re serious about doing it right, you need to follow the best practices for influencer marketing that

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Why Starting a Podcast Is the Best Authority Move You Haven’t Made Yet

Leave a Comment / Authority Building, Podcasting /

You’ve probably done everything the experts said would build your authority. You’re posting consistently. You’ve cleaned up your LinkedIn bio. Maybe you’ve even published a few guest blogs or booked speaking gigs here and there. On paper, it looks like you’re doing great. But something still feels off. You’re showing up, but people aren’t showing

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How to Repurpose Podcast Content (Without Sounding Repetitive)

Leave a Comment / Content Marketing, Podcasting /

You spend hours recording a podcast—planning, interviewing, editing—only for it to live in one place. That’s like writing a book and never publishing it. Most podcasters stop at the audio. The smart ones turn every episode into a full-on content machine. Your podcast already holds the ideas, stories, and credibility. Repurposing it isn’t extra work—it’s

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How to Maximize Your Owned Media Channels and Build Authority

Leave a Comment / Authority Building /

Imagine a potential customer hearing about your brand and searching for you online. They land on your website, explore your blog, or sign up for your newsletter. Every click brings them closer to understanding your expertise and trusting what you have to offer.  That’s the power of owned media. It’s the digital space where your

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How to Turn Thought Leadership into Real Business Opportunities

Leave a Comment / Authority Building, Thought Leadership /

You’ve probably seen it or lived it. Someone’s name keeps popping up in your feed. They’re speaking on panels. Their posts rack up thousands of views. People quote them, tag them, even call them a thought leader. But behind the scenes, it’s quiet. No new clients. No serious inquiries. No real momentum. Just applause without

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How to Build a Winning Influencer Seeding Strategy

Leave a Comment / Influencer Marketing /

Paying influencers for sponsored posts isn’t the only way to get your brand in front of the right audience. Some of the most successful brands are using an influencer seeding strategy – a more organic approach where products are gifted to influencers with no strings attached. When influencers receive a product they truly love, they’re

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You Are Your Best Product: How to Market Yourself Without Selling Out

Leave a Comment / Authority Building, Thought Leadership /

You’ve probably been there. Cursor blinking. Draft number six. You’re staring at a post you’re about to share — something about your latest project, a talk you gave, a small win that felt big. And yet, it all feels off. Too polished. Too eager. Too much like the version of you that sounds like everyone

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