Ever posted on LinkedIn, took the time to work on a well-thought-out update, and watched it get only a handful of views? Meanwhile, a casual, off-the-cuff post from someone else blows up with hundreds of reactions and comments. It feels frustrating (and maybe even random) but there’s more to it than luck. LinkedIn’s algorithm doesn’t […]
Hashtag Hustle: How to Leverage LinkedIn’s Algorithm for Influence Read More »
Shared media is where your audience takes center stage. It’s when people share, comment, or start a conversation about your brand, which means your message is reaching further than you could on your own, powered by trust and relatability. Unlike the polished veneer of traditional marketing, shared media thrives and banks on the power of authenticity.
Shared Media: Turning Conversations Into Conversions Read More »
Podcasts are everywhere these days, from your morning jog playlist to the background noise during your commute. More than sheer entertainment, they’ve become platforms for deep conversations, expert insights, and even personal branding. With all this buzz, a curious question often comes up: Do podcasts pay their guests? The answer isn’t as straightforward as you might think.
Do Podcasts Pay Their Guests? What You Need to Know Read More »
Imagine a potential customer hearing about your brand and searching for you online. They land on your website, explore your blog, or sign up for your newsletter. Every click brings them closer to understanding your expertise and trusting what you have to offer. That’s the power of owned media. It’s the digital space where your
How to Maximize Your Owned Media Channels and Build Authority Read More »
If you’re serious about building authority in your industry, you’ve probably dabbled in podcasts, written guest blogs, or spoken on virtual panels. These platforms are hands down great, but there’s one stage that still stands above the rest – live television. Being featured sets you apart as someone people should pay attention to. When an expert appears on
How Appearing on Live Television Can Amplify Your Authority Read More »
When was the last time you thought of LinkedIn as more than a corporate networking site? If you’re an author, it’s time to look at it differently. LinkedIn may be full of job updates and boardroom buzz. But it’s also packed with opportunities to share your voice, connect with the right people, and build real authority.
LinkedIn for Authors: Key Strategies to Build Authority Read More »
The way we consume media has transformed dramatically. With just a tap on your phone or tablet, you can access an entire library of articles and stories. Yet, amid this digital revolution, something curious is happening… Print magazines are still holding on. Why? There’s something undeniably special about flipping through a glossy magazine, feeling the weight
In the Digital Age, Are Print Magazines Still Relevant? Read More »
The internet is overflowing with content. Everyone is vying for attention. Amid the chaos, digital magazines serve as curated spaces for credible and high-quality insights. They’re where thought leaders, industry experts, and professionals go to share their ideas and build their reputations. But why should you care about being featured in one? Simply put, getting published
How Getting Published in a Digital Magazine Can Boost Your Authority Read More »
Imagine your small business landing a shoutout from an influencer your target audience adores… Sales start rolling in, your follower count climbs, and suddenly, your brand is being talked about a lot. Sounds like a dream, right? Influencer partnerships can make this happen if, and only if, you know how to do it right. And let’s be
Dos and Don’ts of Influencer Outreach for Small Businesses Read More »
Negative reviews happen. No matter how stellar your service or product is, someone will have something to say that doesn’t shine a positive light on your brand. It’s not a question of if but when. Here’s the good news: a well-handled negative review can actually work in your favor. Ninety-one percent of customers who read reviews regularly don’t just judge
Top 4 Tips to Properly Handle Negative Reviews Online Read More »
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