LinkedIn Groups are often treated as a forgotten corner of the platform… something people join but rarely engage with. Yet, these groups hold a hidden potential that can transform how you build authority in your industry. In this blog, we’ll explore why LinkedIn Groups matter and how to choose the ones that align with your niche. […]
Role of LinkedIn Groups in Building Industry Authority Read More »
You’re about to go on a top-tier podcast. Your palms are sweaty, your heart’s racing, and you’re second-guessing every word you’ve prepared. For first-time guests, podcast interviews can be nerve-wracking, but they’re also opportunities to highlight your expertise and connect with a wider audience. But apart from mastering what you’re going to say, nailing a podcast
Podcast Etiquette: Dos and Don’ts of Podcast Interviews Read More »
Sixty-five percent of consumers say a brand’s CEO and employees influence their decision to buy. That means your audience isn’t just looking at your product or service. They’re looking at you. In today’s market, personal connections drive trust, and trust in turn drives sales. Building a personal brand serves as the bridge between your leadership and
How to Use Personal Branding to Support Company PR Initiatives Read More »
You’ve been mulling over an idea. One that’s been growing in your mind for weeks, months, maybe years. It’s something that’s been keeping you up at night. You know it’s valuable… something that could change the way people see the world or solve a problem they didn’t even know they had. Now, imagine standing in front
How to Craft a TEDx Talk That Inspires and Resonates Read More »
Podcasting is everywhere. It feels like every entrepreneur, influencer, and even your neighbor down the street has a show. And that’s because there’s a certain allure to it. You might think, If they can do it, so can I. But here’s the catch: podcasting isn’t the easy, instant-win platform people make it out to be. It takes
Top 5 Reasons Why You Should NOT Start a Podcast Read More »
You’ve spent months, maybe even years, crafting your story in solitude. Now it’s time to step out of your writing cave and into the spotlight. Instagram, a platform built on visual appeal, might seem like an odd choice for people who trade in words. Yet it’s precisely this contrast that makes it such a powerful tool
Instagram for Authors: How to Use the Platform to Promote and Sell Your Books Read More »
According to a Facebook poll, 59% of consumers express greater loyalty and purchasing preference toward brands that promote diversity and inclusion in online advertising. It shows that people don’t just want the same old marketing. They want to see themselves, their stories, their realities. And guess what? Influencer marketing is one of the best ways to do it. But
Diversity and Inclusion in Influencer Marketing: Why It Matters Read More »
Sixty percent of marketers plan to bump up their influencer marketing budgets, having experienced first hand its profitability. And it makes sense. A one-off post can get you noticed, but it’s those long-term influencer partnerships that can get the wheels turning. So how do you build long-term partnerships with influencers? Let’s set the record straight. Why Long-Term
How to Create Long-Term Partnerships with Influencers Read More »
There’s no ignoring LinkedIn anymore – especially when 17 million are thought leaders, 180 million senior-level influencers, and 65 million business decision-makers. Not needless to say, it’s a platform where professionals come to share, learn, and grow their authority and credibility. One of the best ways to do that? Writing LinkedIn articles. In this blog, we’ll
How to Use LinkedIn Articles as a PR Tool to Build Authority Read More »
You’ve put your heart and soul into writing your book, but now comes the tricky part: getting people to actually buy it. Think about the last time you bought a book online… What made you click “purchase”? Chances are, it was the book description that sealed the deal. Read on to replicate this marketing strategy and become
How to Write Book Descriptions That Sell Read More »
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