Authority Building

How to Fact Check AI Content

How to Fact Check AI Content in the Age of Misinformation and Machine Bias?

AI can write entire blog posts in seconds, but that speed comes with a cost: accuracy. Misinformation can slip through, and most people won’t notice until it’s too late. This guide breaks down how to fact check AI content properly, what to look out for, and how to avoid publishing errors that could damage your […]

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How to Write Your Life Story

How to Write Your Life Story (Without Getting Stuck or Overwhelmed)

Everyone has a story worth telling, but most people never put it into words. Memories fade, details blur, and the chance to leave something lasting slips away.  Writing your life story is one of the few ways to preserve what really mattered, both for yourself and the people who come after you. This guide walks

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Personal Branding Executives

Personal Branding for Executives: How to Build Influence That Outlasts Your Role

Personal branding for executives shapes how employees, investors, and even competitors perceive leadership.  A strong brand makes your ideas carry farther and your voice harder to ignore, both inside and outside the boardroom. The most effective executives know that their reputation doesn’t stop with their job title. It’s crafting a consistent narrative that highlights your

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How to Get Featured in a Magazine - Trelexa

How to Get Featured in a Magazine and Build Authority

When you flip through a magazine, it’s easy to assume the people featured inside landed there by luck or connections.  In reality, most of those stories are the result of careful strategy, compelling storytelling, and understanding what editors actually want. Getting featured in a magazine isn’t reserved for celebrities or global brands.  Entrepreneurs, authors, and

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What Is an Employee Advocacy Program? A Real-World Guide

There’s something powerful about hearing it from the inside. We trust the opinions of people. So when your own employees talk about your company, people listen. Whether they’re sharing a behind-the-scenes post on LinkedIn or simply talking about what it’s like to work with your team, those conversations carry real weight. That’s employee advocacy right

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What is B2B Thought Leadership?

Picture a decision-maker scrolling through their inbox at the end of a long day. Pitch after pitch floods their screen — each one louder and more self-congratulatory than the last. But suddenly, one message catches their eye… It doesn’t scream. It doesn’t sell. It offers a fresh idea, a new perspective they hadn’t considered. For

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Why Starting a Podcast Is the Best Authority Move You Haven’t Made Yet

You’ve probably done everything the experts said would build your authority. You’re posting consistently. You’ve cleaned up your LinkedIn bio. Maybe you’ve even published a few guest blogs or booked speaking gigs here and there. On paper, it looks like you’re doing great. But something still feels off. You’re showing up, but people aren’t showing

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