Press releases have been around for more than a century, yet they remain one of the most effective tools for sharing news with the world. Whether you’re announcing a product launch, a partnership, or a milestone, the press release is your ticket to credibility. Done right, it helps you capture media attention, build trust, and […]
How to Do Press Releases: A Full, No-Fluff Guide Read More »
Getting media coverage for your event is less about luck and more about delivering the right story to the right people, in the right way. A well-crafted press release can put your event on journalists’ radar, earn space in publications your audience trusts, and build anticipation long before doors open. The challenge is making sure
Writing a press release used to take hours. Sometimes days. Between researching, editing, and chasing the perfect headline, most teams spent more time crafting the message than actually getting it out. Now? AI tools can generate full press releases in minutes. They’re fast, consistent, and surprisingly good at mirroring brand tone when used right. If
Using an AI Press Release Generator: A Practical Guide Read More »
The world is tired of empty promises. Consumers today are smarter, savvier, and faster at spotting when a brand’s message feels hollow. It’s not enough to push out a catchy slogan or sponsor a good cause once a year. People want to believe in the companies they support — and that belief has to come
Purpose Driven PR: The Secret to Earning Real Loyalty in a Noisy World Read More »
Marketing teams are always looking for the next edge—more reach, more trust, more impact. But what often gets overlooked is one of the oldest and most powerful tools available: public relations. PR, when used strategically, becomes the foundation that strengthens everything else you do in marketing. It amplifies your messaging, shortens the path to trust,
How PR Campaigns Benefit Your Wider Marketing Strategy Read More »
Shared media is where your audience takes center stage. It’s when people share, comment, or start a conversation about your brand, which means your message is reaching further than you could on your own, powered by trust and relatability. Unlike the polished veneer of traditional marketing, shared media thrives and banks on the power of authenticity.
Shared Media: Turning Conversations Into Conversions Read More »
Imagine a potential customer hearing about your brand and searching for you online. They land on your website, explore your blog, or sign up for your newsletter. Every click brings them closer to understanding your expertise and trusting what you have to offer. That’s the power of owned media. It’s the digital space where your
How to Maximize Your Owned Media Channels and Build Authority Read More »
Negative reviews happen. No matter how stellar your service or product is, someone will have something to say that doesn’t shine a positive light on your brand. It’s not a question of if but when. Here’s the good news: a well-handled negative review can actually work in your favor. Ninety-one percent of customers who read reviews regularly don’t just judge
Top 4 Tips to Properly Handle Negative Reviews Online Read More »
Sixty-five percent of consumers say a brand’s CEO and employees influence their decision to buy. That means your audience isn’t just looking at your product or service. They’re looking at you. In today’s market, personal connections drive trust, and trust in turn drives sales. Building a personal brand serves as the bridge between your leadership and
How to Use Personal Branding to Support Company PR Initiatives Read More »
The public relations landscape is undergoing a seismic shift. As communication channels multiply and consumer expectations evolve, PR professionals face unprecedented challenges in crafting and delivering impactful messages. And here comes artificial intelligence – a force that’s redefining how we approach public relations. A 2023 study by the USC Annenberg Center for Public Relations found that 80%
Leveraging AI for Targeted Public Relations: A Guide Read More »
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