Imagine a potential customer hearing about your brand and searching for you online. They land on your website, explore your blog, or sign up for your newsletter. Every click brings them closer to understanding your expertise and trusting what you have to offer. That’s the power of owned media. It’s the digital space where your […]
How to Maximize Your Owned Media Channels and Build Authority Read More »
Negative reviews happen. No matter how stellar your service or product is, someone will have something to say that doesn’t shine a positive light on your brand. It’s not a question of if but when. Here’s the good news: a well-handled negative review can actually work in your favor. Ninety-one percent of customers who read reviews regularly don’t just judge
Top 4 Tips to Properly Handle Negative Reviews Online Read More »
Sixty-five percent of consumers say a brand’s CEO and employees influence their decision to buy. That means your audience isn’t just looking at your product or service. They’re looking at you. In today’s market, personal connections drive trust, and trust in turn drives sales. Building a personal brand serves as the bridge between your leadership and
How to Use Personal Branding to Support Company PR Initiatives Read More »
The public relations landscape is undergoing a seismic shift. As communication channels multiply and consumer expectations evolve, PR professionals face unprecedented challenges in crafting and delivering impactful messages. And here comes artificial intelligence – a force that’s redefining how we approach public relations. A 2023 study by the USC Annenberg Center for Public Relations found that 80%
Leveraging AI for Targeted Public Relations: A Guide Read More »
In April 2018, Starbucks faced a major PR crisis when a barista called the police on two Black men at a Philadelphia store for trespassing. The African-American men had asked to use the bathroom but were denied since they hadn’t made a purchase. When they stayed seated, the police were called and resulted in an
Reputation Recovery Through PR: A Guide to Rebuilding Trust Read More »
According to a 2023 USC Annenberg Center for Public Relations Report, 62% of consumers say that a company’s reputation is “very important” when deciding to buy a product or service. And there are no better people to handle reputation management than public relations professionals. But there’s more to what PR firms are capable of than building
Why Hire a PR Agency for Your Brand Marketing Campaigns? Read More »
Ninety percent of startups fail, according to the latest report. Now what separates the success stories from the statistics? Having a groundbreaking product or a brilliant business model does not suffice. The real differentiator is trust and authority – two indispensable assets that can’t be bought but must be earned. Imagine your brand name buzzing in
Top PR Strategies for Entrepreneurs to Build Trust and Authority Read More »
Even if you have a meager marketing budget as a startup, it shouldn’t stop you from investing in public relations, particularly gaining media exposure. You can still create some buzz and give your brand credibility without going over budget. In this article, we unpack ten strategies that’ll put your startup on the map – even
PR for Startups: How to Get Your Brand Noticed Without a Big Budget Read More »
Your business might have the best products or services, but that’s not enough if no one or only a few knows you exist. If you’ve already invested time and money into marketing, only to see competitors (who aren’t nearly as good) gaining the traction that should have been yours, the problem likely lies in your
7 Ways Digital PR Can Boost Your Brand’s Online Presence Read More »
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