SEO

In the early 2000s, ranking on Google was as easy-peasy as stuffing keywords in your content. Well, not anymore. Google’s gotten more adept (and stricter). It’s on an ongoing mission to serve up the cream of the content crop to its users. E-E-A-T – Experience, Expertise, Authoritativeness, and Trustworthiness, which Google updated in December 2022 […]

Search engines have become increasingly sophisticated in distinguishing between genuine expertise and hollow attempts at ranking manipulation. The days when keyword stuffing and link farms actually propelled a website to the top of search rankings? Gone.  In 2024 and beyond, search algorithms prioritize content that demonstrates authority. Google’s recent addition of “Experience” to its E-A-T