We can’t talk about content marketing as a demonstrably effective strategy without mentioning the value of evergreen content.
Imagine writing an article that keeps bringing in traffic month after month, year after year. That’s evergreen content! But hey, creating a truly timeless piece of content that draws in readers long after publication isn’t a walk in the park.
And here, we’ll share some helpful tips on crafting content that can turn your blog into a traffic magnet that never loses its pull.
What is Evergreen Content?
Evergreen content refers to articles, videos, or other media that remain relevant and valuable to readers over an extended period. Unlike news or trend-based pieces, evergreen content addresses timeless topics and enduring questions in your niche.
Five examples of evergreen topics include:
- How to start a business
- Essential time management skills
- Understanding basic financial concepts
- Tips for healthy eating
- Guide to home organization
On the flip side, some topics quickly become outdated, such as:
- Current fashion trends
- Dated smartphone reviews
- Breaking news stories
- Seasonal holiday gift guides
- Predictions for upcoming events
How to Create Evergreen Content That Drives Traffic for Years
Start creating traffic-boosting evergreen pieces with our six (6) simple tips below (with examples):
Focus on Timeless Topics
Select subjects that have consistently interested your target audience. These topics should remain relevant irrespective of current trends or technological advancements.
- Fundamental Skills – Teach timeless abilities like communication or leadership
- Core Industry Concepts – Explain foundational principles in your field
- Recurring Challenges – Address problems your audience faces repeatedly
- Basic How-Tos – Guide readers through essential processes step-by-step
Solve Perennial Problems
Identify and tackle issues that your audience grapples with year after year. Provide comprehensive solutions that readers can revisit whenever they need guidance.
- Common Pain Points – Address widespread issues in your industry
- Frequently Asked Questions – Compile and answer recurring queries
- Step-by-Step Guides – Break down complex processes into manageable tasks
- Troubleshooting Tips – Offer solutions to persistent challenges
Optimize for SEO Longevity
Craft your content with long-term search visibility in mind. Use strategies that will keep your articles ranking well in search engine results pages for years to come.
- Keyword Research – Target terms with consistent search volume
- Comprehensive Coverage – Create in-depth content that answers all related questions
- Internal Linking – Connect your evergreen pieces to boost overall site authority
- Meta Descriptions – Write compelling summaries that entice clicks long-term
Keep Content Updated Regularly
Even evergreen topics can benefit from occasional refreshes. Regularly review and update your content to make sure it remains accurate and relevant.
- Fact-Checking – Verify that all information is still correct and current
- New Developments – Incorporate recent advancements or discoveries in your field
- User Feedback – Address common questions or concerns from your audience
- Data Updates – Refresh statistics and examples to reflect the latest information
Use Case Studies and Real-Life Examples
Bring your evergreen content to life with concrete examples and success stories. This approach helps readers apply your advice to their own situations.
- Industry Examples – Showcase how principles work in real-world scenarios
- Success Stories – Highlight individuals or businesses that have applied your advice
- Before and After – Demonstrate the impact of implementing your strategies
- Expert Interviews – Include insights from respected figures in your field
Leverage AI for Content Optimization
Take advantage of AI SEO tools to enhance your evergreen content strategy. These technologies can help you create more comprehensive and engaging pieces.
- Topic Research – Use AI to identify popular, long-lasting subjects in your niche
- Content Gaps – Analyze competitor content to find unexplored angles
- Writing Assistance – Employ AI writing tools to generate outlines or ideas
- SEO Optimization – Utilize AI to refine your content for search engines
Final Thoughts
Evergreen content is one that can be read years, even decades from now and still remain relevant. Make this as a part of a broader digital marketing strategy and you’ll be well on your way to online success.
Don’t let your hard work go to waste. Level up your content strategy with the expert team of innovators and creatives at Trelexa. We’ll help you plant an evergreen forest of high-performing content that keeps your traffic flowing and your brand growing. Give us a call and leave the heavy lifting to us.