Writing a book used to be a solo journey, long and unpredictable. Now, experts are doing it in 90 days—with one interview and a strategic publishing plan.
Trelexa’s new co-authoring initiative, known as Life IPO, is flipping the script on what it means to become a published author.
Instead of slogging through a full manuscript or shopping around for agents, participants in the program contribute one professionally edited chapter. In exchange, they get a spot in a category-targeted bestseller, national media visibility, and author-branded marketing assets they can actually use.
For professionals who’ve been sitting on hard-earned expertise but don’t have months to turn it into a book, the model isn’t just faster but smarter.
Why co-authoring makes sense right now
Traditional publishing still comes with prestige. But speed, visibility, and control now matter just as much, especially for service providers trying to stand out.
The co-authoring model is gaining ground among consultants, coaches, and entrepreneurs who want the credibility of being published without stepping away from their business for six months to write a book.
It’s not a shortcut.
It’s a repackaging of knowledge in a way that makes sense for the pace of modern professional life.
A strategy, not a vanity project
What sets this wave of co-authored books apart from ghostwritten vanity projects is how tightly they’re built around business goals. In programs like Trelexa’s, the book isn’t the end goal. It’s the conversation starter: a trust-building asset that opens doors to better clients, higher fees, and speaking opportunities.
In that context, authorship becomes less about literary ambition and more about market positioning.
Trelexa’s Life IPO reframes publishing as a market debut
The metaphor is intentional. Life IPO treats expertise like a company going public. The ideas you’ve spent years refining are framed as valuable intellectual property. Publishing becomes your launch.
Trelexa helps contributors move through that process with clarity and structure. The content isn’t crowdsourced or compiled from submissions.
Each author sits for a 60-minute interview, which is then turned into a 3,000-word chapter by professional writers and editors.
Contributors are not responsible for writing, formatting, or editing. They show up prepared and Trelexa handles the rest.
From insight to book-ready chapter
The interview approach solves a key problem: Most professionals don’t have time to write, but they do have valuable stories and insights to share.
With an editor shaping that conversation into publishable material, the content maintains the author’s voice while meeting industry standards.
And because these books are planned for niche Amazon categories with low competition, the chances of hitting bestseller status during launch week aren’t speculative. They’re built into the campaign strategy.
A clear 90-day timeline keeps it moving
The promise of 90 days is mapped out in detail.
What happens after you’re accepted
- Kickoff call: Authors meet the team and get onboarding materials.
- Interview week: Each contributor is scheduled for their private interview.
- Chapter draft: Editors prepare and revise the chapter for quality and alignment.
- Production phase: Layout, cover design, and category positioning are handled by Trelexa’s publishing team.
- Launch week: The book goes live with coordinated PR and Amazon optimization.
There are no vague handoffs or generic timelines.
Once a chapter is submitted and approved, the entire campaign, from publication to media, unfolds over three months.
That includes guaranteed press placement in 200+ outlets and a podcast guest feature on a show with a minimum 70,000-listener audience.
What contributors actually receive
Participants aren’t just published. They’re equipped.
Every author in the program receives:
- A professionally edited chapter
- Inclusion in a category-targeted book positioned for bestseller status
- Guaranteed PR distribution and media features
- Author-branded print copies (ranging from 20 to 100)
- Social media graphics for launch and evergreen use
- A podcast guest appearance
- Funnel-ready assets for lead generation
Trelexa positions this as more than a publishing package. It’s an authority-building campaign designed to be used long after the book is live.
Who this program is really built for
This isn’t for people who want to be writers. It’s for people who already know what they want to say—and just need the right vehicle to say it.
Life IPO is best suited for:
- Professionals with a service or program that relies on trust
- Subject-matter experts with niche insights
- Business owners ready to move from referral-based growth to visibility-based growth
- Coaches or consultants who’ve been meaning to write a book for years, but never found the time
Not a fit for every expert but a clear path for the right ones
The program intentionally caps the number of participants to 27 per cycle, with slots segmented across verticals.
This avoids internal competition and ensures each author gets a distinct lane.
Because the books are strategically positioned in micro-niches, no two contributors are competing for the same space in Amazon’s algorithm or media channels.
Cost, value, and the shift from DIY to done-for-you
Publishing a book on your own can take months. It can also cost just as much as Life IPO, once you factor in editors, designers, publicists, and marketing help. What Trelexa is offering isn’t cheaper—it’s just more cohesive.
Packages built around purpose
- Starter ($3,500): Includes 20 print copies and access to the co-authoring process
- Authority ($5,500): Adds name on the cover and 100 copies for live events or gifting
- VIP ($9,888): Includes TV interviews, additional podcast features, press release creation, and multi-month journalist outreach
All packages come with installment options, making them accessible to early-stage entrepreneurs as well as seasoned professionals.
Authors get published and positioned
The most valuable result of Life IPO isn’t the chapter or the book badge. It’s how the finished product feeds back into the author’s business.
This kind of structured publishing support gives contributors something more durable than launch-day hype. It gives them evergreen credibility.
Books open doors: to stages, podcasts, introductions, and conversations that wouldn’t happen without that visible marker of authority.
For professionals who are tired of chasing attention and ready to attract it instead, that shift makes all the difference.
The publishing conversation has changed and Trelexa is leaning in
Self-publishing isn’t new. But this approach, co-authoring with strategy, design, and marketing built in, is what’s reshaping how experts enter the thought leadership space.
The tools are more accessible. The timelines are tighter. And the expectations have evolved. Visibility now demands more than just being good at your craft.
You need proof, and published authorship remains one of the most trusted signals out there.
With Life IPO, Trelexa is helping experts package what they know into something the market recognizes instantly: a book, a voice, and a reason to listen.