Why Influencer Marketing is Key to Winning Over Gen Z
Forget billboards and TV spots. Gen Z’s eyes are glued to their phones, and they’re not watching commercials. They’re following influencers. In fact, a recent report revealed that this tech-savvy generation, among other age groups, is most likely to be swayed by influencer endorsements over brand ads. Simply put, influencers have become the new tastemakers, trusted advisors, […]
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