De-Influencing: How Honest Critique is Reshaping Brand Perception
For years, social media influencers have driven consumer behavior, convincing audiences to buy the latest must-have products. But a shift is happening… A growing number of content creators are taking the opposite approach—not promoting products but discouraging unnecessary purchases. This movement, known as de-influencing, is changing the way people perceive brands. Instead of encouraging followers to […]
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