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The Importance of Authenticity in Influencer Marketing

Leave a Comment / Influencer Marketing /

An influencer raves about a product… and suddenly everyone is scrambling to buy it. It’s the power of authentic influencer marketing (take note: authentic). We’re drowning in #ads and #sponsored posts. Savvy consumers today crave real, relatable content. They want to see influencers they can trust, not just pretty faces pushing products. This shift has turned the influencer marketing […]

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B2B Influencer Marketing: Why It Drives Business & Brand Growth

Leave a Comment / Influencer Marketing /

While influencer marketing often steals the spotlight in B2C circles, it’s far from being a consumer-only tactic. Influencer partnerships are proving to be just as potent, if not more, for B2B brands. Essentially, the business world is waking up to a new reality where thought leaders and subject matter experts are key to reaching decision-makers and closing deals faster.

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Leveraging Influencers for Product Launches: Key Strategies

Leave a Comment / Influencer Marketing /

Your new product is ready to hit the market. The anticipation is building… but how do you make sure it makes a splash? We’re all bombarded with ads daily, and most of us have become experts at tuning them out. It’s the influencers who often get our attention. In fact, a whopping 84.8% of marketers swear by the

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Why Your Instagram Engagement is Dropping (And What to Do)

Leave a Comment / Influencer Marketing, Social Media /

Noticing a drop in your Instagram engagement can be discouraging. Whether you’re getting fewer hearts, comments, or shares, it’s hard not to wonder what’s changed. Instagram’s ever-updating algorithms and trends can quickly turn your once-thriving account into a quieter space. But don’t worry. The drop in engagement isn’t necessarily permanent. By understanding the possible reasons behind it

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Top PR Strategies for Entrepreneurs to Build Trust and Authority

Leave a Comment / Public Relations /

Ninety percent of startups fail, according to the latest report. Now what separates the success stories from the statistics? Having a groundbreaking product or a brilliant business model does not suffice. The real differentiator is trust and authority – two indispensable assets that can’t be bought but must be earned. Imagine your brand name buzzing in

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Power of Influencer Marketing: How to Amplify Your Brand’s Reach (+ Impact)

Leave a Comment / Influencer Marketing /

The past decade saw a meteoric rise of influencer marketing, with a global market size projected to grow at a staggering $51.66 billion by 2030. In a Matter Communications study, moreover, it revealed that 69% of consumers trust product recommendations from influencers over traditional brand messages. These findings prove edifying in how influencers are shaping consumer

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Building Authority on LinkedIn: A Step-by-Step Guide

Leave a Comment / Authority Building, LinkedIn /

In 2025 and beyond, your professional reputation is no longer confined to office walls or industry events. LinkedIn, the world’s largest professional network with more than 1 billion users, has become the new boardroom where careers are shaped, deals are struck, and thought leaders emerge. But in this vast ocean of professionals, how do you rise

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How to Leverage Podcasting to Build Your Personal Brand

Leave a Comment / Podcasting /

More than half a billion people worldwide tune into podcasts as of 2024, which accounts for 23.5% of all internet users. With this whopping statistics, it’s only wise to leverage podcasting if you want to build a memorable brand and establish a strong, sustainable digital presence. If you need a complete guide on how to get

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PR for Startups: How to Get Your Brand Noticed Without a Big Budget

Leave a Comment / Public Relations /

Even if you have a meager marketing budget as a startup, it shouldn’t stop you from investing in public relations, particularly gaining media exposure. You can still create some buzz and give your brand credibility without going over budget.  In this article, we unpack ten strategies that’ll put your startup on the map – even

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The TikTok Takeover: Why Influencers (& Brands) Are Flocking to the Platform

Leave a Comment / Influencer Marketing, Social Media /

Since its popularity peaked in 2020 during the pandemic, TikTok’s meteoric rise has shaken up social media. A recent IMH report reveals a groundbreaking shift: TikTok has dethroned Instagram as the top platform for influencers.  The numbers don’t lie. TikTok’s explosive growth has attracted influencers in droves, drawn by its remarkable ability to catapult creators

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