Trelexa Editorial Team

Instagram Influencers vs. YouTube Influencers: Which Platform is Right for You?

Instagram and YouTube dominate the influencer marketing scene. Each offering unique advantages for brands. But how do you choose between these powerhouse platforms? It sure shouldn’t be settled in a simple coin toss. The answer lies in understanding your brand’s goals and audience.  Read on and let’s dissect the unique strengths of Instagram and YouTube […]

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7 Ways Digital PR Can Boost Your Brand’s Online Presence

Your business might have the best products or services, but that’s not enough if no one or only a few knows you exist.  If you’ve already invested time and money into marketing, only to see competitors (who aren’t nearly as good) gaining the traction that should have been yours, the problem likely lies in your

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Digital Marketing Mistakes Killing Your Growth (And How to Stop Them)

Countless businesses pour resources into digital marketing, only to watch their efforts yield disappointing results. A trickle of leads here, a handful of conversions there. It’s still growth, but at a glacial pace. But you’re not doomed to this fate. Here, let’s confront these common digital marketing mistakes that are ruining your campaigns, and show

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Why Your LinkedIn Posts Are Being Ignored (& How to Get More Engagement)

You’ve crafted what you thought to be the perfect LinkedIn post. It’s well-written. You’re sure it’ll resonate with your network. But hours pass… and the engagement counter barely budges.  Many professionals face this frustrating scenario. You put time and effort into your content… only to have it seemingly vanish into the LinkedIn void. More than

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From Views to Influence: How to Build Authority on YouTube

There’s no denying the thrill of watching your latest YouTube video hit 1 million views overnight. But imagine this instead: a channel with 100,000+ loyal subscribers who eagerly anticipate your every upload, share your content religiously, and consider you as a legitimate, trusted expert in your field. With over 2.70 billion active monthly users, YouTube

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