Trelexa Editorial Team

The past decade saw a meteoric rise of influencer marketing, with a global market size projected to grow at a staggering $51.66 billion by 2030. In a Matter Communications study, moreover, it revealed that 69% of consumers trust product recommendations from influencers over traditional brand messages. These findings prove edifying in how influencers are shaping consumer

Influencer marketing has taken the business world by storm. Brands are no longer satisfied with a single spokesperson. They’re building armies of online advocates. In fact, most companies now partner with 10 or more influencers for their campaigns, according to an Influencer Marketing Hub report. This shift is no less than a strategic move. Multiple

More and more marketers are increasing their budget on influencer marketing after experiencing first hand its profitability. It’s practically changing how brands connect with their audience. After all, people trust people, not logos. Think about it. When was the last time you got excited about a banner ad? Now compare that to how you feel

Scroll through your social media feed, and you’ll spot them: influencers shaping our buying decisions. Influencer marketing, once a niche strategy, has grown into a $24-billion industry and now dominates the digital sphere.  It’s not just the A-list celebrities who could sway the masses anymore. Now, everyday folks with loyal followings wield incredible power to