In April 2018, Starbucks faced a major PR crisis when a barista called the police on two Black men at a Philadelphia store for trespassing. The African-American men had asked to use the bathroom but were denied since they hadn’t made a purchase. When they stayed seated, the police were called and resulted in an […]
Reputation Recovery Through PR: A Guide to Rebuilding Trust Read More »
According to a 2023 USC Annenberg Center for Public Relations Report, 62% of consumers say that a company’s reputation is “very important” when deciding to buy a product or service. And there are no better people to handle reputation management than public relations professionals. But there’s more to what PR firms are capable of than building
Why Hire a PR Agency for Your Brand Marketing Campaigns? Read More »
Forget billboards and TV spots. Gen Z’s eyes are glued to their phones, and they’re not watching commercials. They’re following influencers. In fact, a recent report revealed that this tech-savvy generation, among other age groups, is most likely to be swayed by influencer endorsements over brand ads. Simply put, influencers have become the new tastemakers, trusted advisors,
Why Influencer Marketing is Key to Winning Over Gen Z Read More »
LinkedIn is a social media platform considered a goldmine for B2B lead generation. With over one billion members worldwide, it’s the default network for professionals and decision-makers. In fact, recent data shows that companies using LinkedIn ads experience a 33% increase in purchase intent. That means over a third of buyers who see a business’s ad on
How to Use LinkedIn for B2B Lead Generation Read More »
Forget the myth that influencer marketing is only for big spenders. Small businesses and startups can tap into this strategy. Even on a shoestring budget, it can skyrocket your brand awareness and drive sales (that is, when done right). Let’s dig into some practical, low-budget influencer marketing tactics that’ll work for you despite limited resources. How to
Influencer Marketing on a Budget: How to Make the Most of Limited Resources Read More »
An influencer raves about a product… and suddenly everyone is scrambling to buy it. It’s the power of authentic influencer marketing (take note: authentic). We’re drowning in #ads and #sponsored posts. Savvy consumers today crave real, relatable content. They want to see influencers they can trust, not just pretty faces pushing products. This shift has turned the influencer marketing
The Importance of Authenticity in Influencer Marketing Read More »
While influencer marketing often steals the spotlight in B2C circles, it’s far from being a consumer-only tactic. Influencer partnerships are proving to be just as potent, if not more, for B2B brands. Essentially, the business world is waking up to a new reality where thought leaders and subject matter experts are key to reaching decision-makers and closing deals faster.
B2B Influencer Marketing: Why It Drives Business & Brand Growth Read More »
Your new product is ready to hit the market. The anticipation is building… but how do you make sure it makes a splash? We’re all bombarded with ads daily, and most of us have become experts at tuning them out. It’s the influencers who often get our attention. In fact, a whopping 84.8% of marketers swear by the
Leveraging Influencers for Product Launches: Key Strategies Read More »
Noticing a drop in your Instagram engagement can be discouraging. Whether you’re getting fewer hearts, comments, or shares, it’s hard not to wonder what’s changed. Instagram’s ever-updating algorithms and trends can quickly turn your once-thriving account into a quieter space. But don’t worry. The drop in engagement isn’t necessarily permanent. By understanding the possible reasons behind it
Why Your Instagram Engagement is Dropping (And What to Do) Read More »
Ninety percent of startups fail, according to the latest report. Now what separates the success stories from the statistics? Having a groundbreaking product or a brilliant business model does not suffice. The real differentiator is trust and authority – two indispensable assets that can’t be bought but must be earned. Imagine your brand name buzzing in
Top PR Strategies for Entrepreneurs to Build Trust and Authority Read More »
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