Influencer Marketing Archives - Page 2 of 3

Diversity and Inclusion in Influencer Marketing: Why It Matters

Leave a Comment / Influencer Marketing / Trelexa Editorial Team

According to a Facebook poll, 59% of consumers express greater loyalty and purchasing preference toward brands that promote diversity and inclusion in online advertising. It shows that people don’t just want the same old marketing. They want to see themselves, their stories, their realities. And guess what? Influencer marketing is one of the best ways to do it. But […]

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How to Create Long-Term Partnerships with Influencers

Leave a Comment / Influencer Marketing / Trelexa Editorial Team

Sixty percent of marketers plan to bump up their influencer marketing budgets, having experienced first hand its profitability. And it makes sense. A one-off post can get you noticed, but it’s those long-term influencer partnerships that can get the wheels turning. So how do you build long-term partnerships with influencers? Let’s set the record straight. Why Long-Term

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Employee Influencers: How to Turn Your Team into Brand Ambassadors

Leave a Comment / Influencer Marketing / Trelexa Editorial Team

Picture Vivian from accounting posting about your company’s sustainability initiatives on LinkedIn. The post gets more engagement than your official company page has seen all month. Meanwhile, Dev from engineering creates a mini-series of TikTok videos showing “a day in the life” at your office, and it’s garnered thousands of ‘loves’. In an age where consumers

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Why Influencer Marketing is Key to Winning Over Gen Z

Leave a Comment / Influencer Marketing / Trelexa Editorial Team

Forget billboards and TV spots. Gen Z’s eyes are glued to their phones, and they’re not watching commercials. They’re following influencers. In fact, a recent report revealed that this tech-savvy generation, among other age groups, is most likely to be swayed by influencer endorsements over brand ads. Simply put, influencers have become the new tastemakers, trusted advisors,

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Influencer Marketing on a Budget: How to Make the Most of Limited Resources

Leave a Comment / Influencer Marketing / Trelexa Editorial Team

Forget the myth that influencer marketing is only for big spenders. Small businesses and startups can tap into this strategy. Even on a shoestring budget, it can skyrocket your brand awareness and drive sales (that is, when done right). Let’s dig into some practical, low-budget influencer marketing tactics that’ll work for you despite limited resources. How to

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The Importance of Authenticity in Influencer Marketing

Leave a Comment / Influencer Marketing / Trelexa Editorial Team

An influencer raves about a product… and suddenly everyone is scrambling to buy it. It’s the power of authentic influencer marketing (take note: authentic). We’re drowning in #ads and #sponsored posts. Savvy consumers today crave real, relatable content. They want to see influencers they can trust, not just pretty faces pushing products. This shift has turned the influencer marketing

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B2B Influencer Marketing: Why It Drives Business & Brand Growth

Leave a Comment / Influencer Marketing / Trelexa Editorial Team

While influencer marketing often steals the spotlight in B2C circles, it’s far from being a consumer-only tactic. Influencer partnerships are proving to be just as potent, if not more, for B2B brands. Essentially, the business world is waking up to a new reality where thought leaders and subject matter experts are key to reaching decision-makers and closing deals faster.

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Leveraging Influencers for Product Launches: Key Strategies

Leave a Comment / Influencer Marketing / Trelexa Editorial Team

Your new product is ready to hit the market. The anticipation is building… but how do you make sure it makes a splash? We’re all bombarded with ads daily, and most of us have become experts at tuning them out. It’s the influencers who often get our attention. In fact, a whopping 84.8% of marketers swear by the

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Power of Influencer Marketing: How to Amplify Your Brand’s Reach (+ Impact)

Leave a Comment / Influencer Marketing / Trelexa Editorial Team

The past decade saw a meteoric rise of influencer marketing, with a global market size projected to grow at a staggering $51.66 billion by 2030. In a Matter Communications study, moreover, it revealed that 69% of consumers trust product recommendations from influencers over traditional brand messages. These findings prove edifying in how influencers are shaping consumer

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